While the U.S. Open drew a record 737,872 attendees in 2019, this year’s tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty. The 52nd…
It’s Back to School for Facebook, Too, as Facebook Campus Debuts
Facebook is going back to its roots with its rollout Thursday of Facebook Campus, a dedicated section in its flagship mobile application for students, which includes a profile separate from students’ main Facebook profiles. Students at the schools were Facebook Campus is being rolled out can create profiles with their college email address and graduation…
Globetrotting Creative Duo Lands Leadership Roles at MullenLowe LA
Creative teams–especially duos–are fun to watch. From university days to first placements–then on to bigger agencies and brands–the portfolios tell a chronological and evolutionary story. Some creative pairs have been together for a long time, and MullenLowe LA snapped up the team of Laura Sampedro and Carlos Alija as executive creative directors at the agency….
Microsoft Surface Duo Review: When Two Screens Are Better—and Worse | WSJ
Walmart+ Campaign Focuses on Saving Time, Not Amazon Prime
Walmart is heralding the launch of its Walmart+ membership program with a new campaign, “A Different Kind of Membership,” which will kick off with a 60-second commercial during the NFL opener on NBC tonight. According to a blog post, the campaign will also include digital, social, radio and experiential elements. They will feature vignettes from…
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle
In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today–a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as…
The Organization Behind ‘Got Milk?’ Debuts a Weekly Web Series
Key Insights: Multiple brands have begun their own web shows during the pandemic as Americans stick close to home. A child’s outlook can be an antidote to 2020’s pessimism. The California Milk Processor Board (CMPB), the organization behind the famous “Got Milk?” tagline, is getting into the content game. Today, it’s debuting its first weekly…
God, Parents and the ‘1619 Project’
With Covid, Brexit Matters More Than Ever
Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
Key Insight: The global campaign comes as Netflix sharpens its focus on international growth opportunities. As Netflix has seen near-record viewership throughout the pandemic, the streamer is hoping to amplify its originals even further and continue its momentum into the fall. In the streaming giant’s first global brand campaign, called “One Story Away,” high-performing Netflix…