Month: September 2020

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How the Best Businesses Continue to Be Successful During an Unpredictable 2020

How the Best Businesses Continue to Be Successful During an Unpredictable 2020
In this episode of “Monday Marketing Takes”, Gary sits down with Erika Nardini of “Barstool Sports” to talk about their shifts in priorities and strategy for business during the 2020 global pandemic. They talk bout shifts in consumer behavior, meeting their new needs, and the importance of delivering on “escapism” for the Barstool brand. There are some really valuable insights here that should bring a ton of value to everybody trying to run a business or build a brand right now… Enjoy!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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Facebook Inks Content Deals for Watch Together Messenger Feature

There is now a lot more to watch via the Watch Together feature Facebook introduced earlier this month, as the social network reached content agreements with Lionsgate, Sony Pictures Entertainment and Warner Bros. Watch Together enables people to share their reactions to Facebook Watch videos with their friends and family during video calls on Messenger…
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Following Antonio Lucio’s Retirement, Facebook Promotes Product Growth VP to CMO

Facebook has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to chief marketing officer. The announcement comes 11 days after the departure of marketing legend Antonio Lucio, who spent the last two years of his four-decade career as Facebook’s CMO. Lucio joined in 2018, helping the brand navigate crises including…
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How Black-ish’s Stars and Producers Pushed ABC to Bring the Show Back for Fall

When ABC announced in June that Black-ish would not be part of its fall schedule and would instead be held for midseason, the sitcom’s stars were not happy–and they made it known to network execs. During an ABC virtual press event promoting the show’s seventh season, which premieres at 8 p.m. on Oct. 21, the…
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Well After Trump Campaign Discouraged Voting In 2016, Facebook Still Struggles To Curb Discriminatory Targeting

An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show… Continue reading »

The post Well After Trump Campaign Discouraged Voting In 2016, Facebook Still Struggles To Curb Discriminatory Targeting appeared first on AdExchanger.

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JetBlue Celebrates Christmas Early With Holiday Sale

Christmas is coming early at JetBlue, as the airline has announced a fire sale in a bid to drum up business as it heads into the fall. Announced earlier today, the Be an Early Holiday-er flash promotion is discounting flights and hotel packages booked today through Sept. 30 for trips taken during the holiday season….
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Facebook Begins Testing Accounts Center Across Facebook, Instagram, Messenger

Facebook will begin testing Accounts Center this week on Facebook, Instagram and Messenger From Facebook, calling it a way “to control connected experiences that work across our applications.” Accounts Center is completely optional. Users can turn connected experiences on and off, including single sign on, which enables people to log into and recover accounts more…
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Just in Time for National Coffee Day: a New Hard Cold Brew From Pabst Blue Ribbon

Brands don’t need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it’s a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme’s rewards program can get a free coffee…
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Burger King Is on a Quest for a Michelin Star

If you’ve ever dined in a Michelin star restaurant (I say “dined” because somehow it feels more proper than “eaten” when talking about a fancy establishment), then you probably had to wait a fair while to get a table before being blown away by the mastery of the cooking. Well, Burger King in Belgium thinks…