With its 2020 Conference Finals in full swing and the Stanley Cup Final to follow soon, the National Hockey League served up a new 15-minute interview series on Facebook and Instagram’s IGTV long-form video destination, Pregaming Presented by New Amsterdam Vodka. Jon Taffer of Paramount Network’s Bar Rescue will chat with current and former NHL…
With Office Life as We Know It Under Threat, WeWork Positions Itself as a Safe Solution
WeWork has launched a new ad campaign positioning itself as a solution for employers and employees concerned about returning to the office as the coronavirus pandemic continues to bite. The new global brand campaign “That’s How Tomorrow Works” features a hero one-minute film that shows people returning to work for the first time since quarantine,…
Twitter Marks World Suicide Prevention Day
Twitter is marking World Suicide Prevention Day Thursday with several partnerships and initiatives. Vice president of global public policy and philanthropy Monique Meche said in a blog post that nearly 800,000 people commit suicide every year, according to the World Health Organization, adding that the Centers for Disease Control and Prevention reported that younger adults,…
Portal A Documents Trump’s Inept, Bumbling And Dishonest Response To The COVID-19 Crisis
The film is basically a passion project of Portal A Co-founder Nate Houghteling and the Portal A team with pro bono contributions from the other producers involved in the effort.
Trump’s Potential Supreme Court Picks Include Big Tech Critics
Republican Senators Josh Hawley and Ted Cruz are on the roster of President Donald Trump’s potential Supreme Court appointees if he wins a second term.
Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
To help celebrate gay pride, Burger King has literally planted on on arch rival McDonald’s spokescharacter Ronald McDonald. The campaign, which is running on out-of-home and place-based media in
Finland as part of the Helsinki Pride Week celebration, features a painting of the king kissing Ronald with the tagline: “Love Conquers All.”
Finland as part of the Helsinki Pride Week celebration, features a painting of the king kissing Ronald with the tagline: “Love Conquers All.”
Facebook Watch: How to Unfollow a Topic
Did you know that you can follow specific topics on Facebook Watch so that you see more videos related to those topics in your Watch feed? If you follow a topic and later decide you no longer want to see as much content related to it, our guide will show you how to unfollow it….
Outbrain, Taboola Call Off Merger, Citing Business Differences
Taboola and Outbrain have called off their planned merger, which was intended to help publishers compete with Google and Facebook, after regulatory hurdles and disagreements hampered the deal.
Facebook Addresses EU Court Ruling That Scuttled Privacy Shield Data-Transfer Framework
Facebook provided an update on steps it is taking in response to July’s ruling by the Court of Justice of the European Union that invalidated the Privacy Shield legal framework covering data transfers from the EU to the U.S. Vice president of global affairs and communications Nick Clegg said in a Newsroom post that the…
Video Ads and Brand Experiences Work Better Together in Streaming
Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by…