Month: September 2020

Tiffany Persons has joined David&Goliath as the agency’s first director of empathy. The title, unusual even for an ad agency, encompasses a range of responsibilities. In this role, she will conduct workshops to “unlock empathy” at the 180-person shop, recruit underrepresented professionals and focus on fostering an environment where BIPOC employees can grow. She is…

A sense of floating downstream is not generally a feeling one associates with watching television.

The Consumer Technology Association announced today that Verizon CEO and chairman Hans Vestberg will give the opening keynote address at January’s Consumer Electronics Show, the trade org’s annual tech conference. Vestberg, who’s held the top executive role at Verizon since March 2018, will discuss prescient technologies including 5G, telemedicine and remote learning. CTA announced in…

Google’s marketing team conceded today that it had been “too conservative” in including “coronavirus” on its list of blocked terms earlier this year as the Covid-19 pandemic spread. The $1 trillion company pledged to spend $100 million in advertising to support news organizations this year. The advertising and search giant is well on its way…

Key Insight: The streamer is hopeful pent-up demand for live sports will help drive additional subscribers to Hulu + Live TV. Hulu’s long-running Sellouts campaign, in which professional athletes pitch Hulu’s Live TV offering in exchange for a sweet cash payout, is coming back this week as the National Football League’s fall season preps its…

In today’s climate where brands are responding to a pandemic, social justice issues and other societal needs, there has been an abundance of messaging coming at consumers to maintain that connection. But in this new environment, how does a marketer uphold a brand’s position and purpose? And how do they stand out? As a chief…

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited back story of Scarlett Johansson’s character who has been a through line of the entire series since Iron Man 2. With Black Widow delayed until November due to the Covid-19 pandemic, the…

“We’re feeling great about where things are shaping out both on volume and on price,” said Bob Bakish, ViacomCBS CEO and president. “Relative to what we feared we might be looking at just a couple of
months ago, [it’s] in good shape,” he said, speaking at a Bank of America virtual media conference Wednesday. “On the upfront, things are very, very far along,” he said.

It’s fitting that analog media like books and newspapers may be the undoing of this Presidency, given the way Russia and Cambridge Analytica utilized sophisticated, illicit methods to turn our own
digital media into a weapon against us.

Chipotle marked the addition of a group ordering feature to its application with family TikTok challenge #ChipotleSponsorUs. The fast-casual restaurant chain and creator collective The House Nobody Asked For will choose five families or small groups of friends (up to five people) who best showcase why Chipotle should sponsor them, and each person in those…