Month: October 2020

In March, Ikea and Vox Creative, Vox Media’s in-house brand studio, had plans to take a tiny home on a road trip across the U.S. with influencers to inform consumers how to live more sustainably. But when the pandemic hit, the brands had to rethink how to deliver its campaign message to consumers through a…

Vice Media Group has named Ogilvy’s Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency…

Google’s search algorithm has presented my phone number and email address as belonging to the billionaires for over a year.

As we enter another earnings season, we wanted to take a look back at the most recent quarterly results of several big brands, many of which took marketing risks and invested in new production innovation to match the changing needs of consumers. The following five brands represent a cross-section of major consumer sectors. Procter &…

Paul Gunning, president and chief operating officer of DDB U.S., is retiring at the end of this year. According to DDB, his role has not yet been filled. Chuck Brymer, chairman of DDB, shared the news of his retirement in a memo to staff today. Gunning joined DDB Chicago as CEO in 2013. Before joining…

Political-election spending projections for 2020 will now hit $10.8 billion, according to the Center for Responsive Politics — 50% higher than in 2016. Currently, the presidential ad campaign totals
$3.7 billion — higher than all previous Presidential ad spending.

“The initiative would “fail to provide meaningful new protections for Californians” and “impose considerable new costs on a business community,” the ANA, IAB, 4As and other ad groups stated Thursday.

Snapchat is helping its users learn about voting in the 2020 U.S. election via its Elections 2020 hub. This hub includes a Voter Guide, which features information about voting by mail, voting early and more. Our guide will show you how to access the Voter Guide in the Snapchat application. Note: These screenshots were captured…

The modern consumer is constantly evolving, especially during these uncertain times. For example, right now they’re trying to figure out how to raise chickens. At the early onset of the pandemic, Purina Mills saw that people were panic buying, among toilet paper and other essentials, chickens. The agricultural subsidiary tested some ebook content, which saw…

Three weeks into the new NFL season, the erosion of ratings has abated considerably, thanks in large part to the inclusion of out-of-home viewing audiences. According to a UBS analysis of Nielsen
data, weeks 1, 2 and 3 were down 9%, 6% and 2%, respectively. But if Nielsen’s inclusion his season of out-of-home audiences are factored out of the equation, the first three weeks would have eroded
16%, 13% and 9%, respectively.