Facebook used its Facebook Communities Summit virtual event Thursday to introduce several new features related to groups on both the administrator and user side. Fidji Simo, head of the Facebook application, said in a Newsroom post Thursday, “As we approach the 10-year anniversary of Facebook groups, we’re reminded how online communities can be a lifeline…
Nextdoor Helps Neighbors Map Out Their Safe Halloween Plans
Nextdoor is bringing its annual Treat Map back with some new features to reflect the impact of Covid-19 on Halloween 2020. The neighborhood social network said a recent nationwide poll it conducted found that 73% of respondents are looking for alternatives to traditional trick-or-treating with the pandemic in mind. Nextdoor users can share lower-risk festivities…
Pinterest Creator Festival Set for Oct. 15
Pinterest will host its digital Pinterest Creator Festival event Oct. 15 at 10 a.m. PT/1 p.m. ET. The event is open to all creators, with the aim of educating them, celebrating them and inspiring them to create on the platform. Chief marketing officer Andr?a Mallard said in a blog post, “We hope that everyone who…
Pantone’s Newest Color Is an Ode to Menstruation
Back in December, when the world was still relatively “normal” and Covid-19 wasn’t even on the radar, the Pantone Institute of Color predicted that Classic Blue, described as a “timeless and enduring hue, elegant in its simplicity” would be omnipresent at the turn of the decade due to the “desire for a dependable and stable…
Ad-Tech Company Adomni Is Targeting Voters in Digital Out-of-Home Spots
With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside. Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than…
Facebook Bans Ad for Period Underwear Because It Shows Red Menstrual Blood
In some corners of the world, like Pantone’s, the color of menstrual blood is being celebrated. In others, it’s deemed controversial. Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies. According to the brand, Facebook indicated that three scenes that use the…
In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp
Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…
TikTok Adds Layouts to Duets Feature
TikTok added a new formats option to its iconic Duets feature. People on TikTok can now choose from four layouts when creating their Duets: a left-and-right layout, react layout, top-and-bottom layout or three-screen layout. For left-and-right and top-to-bottom layouts, users can toggle their video to populate their preferred spot on the screen. Videos can be…
Senate Committee Votes to Subpoena Big Tech
The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…
7 Social Platforms Where Gen Z Is Most Likely to Be Found Hanging Out
Wondering where your brand should go next in the vast sea of social media platforms? Have a look at where Gen Z is hanging out. Making up 35% of the global population, with more than $143 billion in spending power, these mobile-first consumers are venturing into new “third places,” including in-game concerts on Fortnite or…