In Continued Leadership Shake-Up, Red Bull Names New CMO After Racism Controversy

Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company. According to reports by Business Insider, which first published the news, the energy drink brand has laid off around…

LinkedIn, Microsoft Digital Skills Initiative Reaches 10M People

LinkedIn and parent company Microsoft said this week that the digital skills initiative they kicked off in late June has reached over 10 million people in every state in the U.S., as well as 231 countries. The two companies said at the start of the program, in the throes of the coronavirus pandemic, that the…

Tiger King, Fortnite and Health Workers Are the Most Popular Halloween Costumes

At the outset of 2020, blockbusters such as Wonder Woman 1984, the latest chapter in the James Bond series No Time to Die and the long-awaited Top Gun sequel, not to mention another installment of Ghostbusters, were all scheduled to hit the silver screen. As is often the case, come Halloween these movies were likely…

MLB Declares Its Postseason a ‘Remix’ to Celebrate Its Largest Field Ever in New Campaign

In one of the weirdest Major League Baseball seasons ever in which teams played 60 games in just 66 days, pitchers no longer hit and extra-inning games started with a runner on second base, MLB kicked off its postseason with a campaign that celebrates what might be the biggest departure from tradition yet: a 16-team…

Sensor Tower: TikTok Continues to Tick in Q3 2020

Despite TikTok’s issues with the administration of President Donald Trump, or maybe because of them, the video creation platform was the highest-earning non-game application in the third quarter of 2020, across Google Play and the iTunes App Store, according to mobile app intelligence provider Sensor Tower. The company said in its third-quarter report that its…

Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity in the advertising space, has been appointed as challenger bank Dave’s first CMO. In the newly created position, Mildenhall will serve the company by overseeing its marketing and growth initiatives,…

Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S. Based on data from TurboVote, Snap Inc.’s partner for its nonpartisan, in-application voter registration tools, Snap…