Month: October 2020

Don’t finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020’s last quarter. According to a report by BevAlc Insights, the consumer…

With the Covid-19 pandemic forcing creatives to work remotely for the past six months, WeTransfer and Samsung have launched a campaign to demonstrate how freelancers continue to stay inspired and work with restrictions. WePresent, the file-sharing service’s editorial platform, partnered with the tech company to debut Reflections, a program commissioning three U.S. freelancer photographers to…

Interpublic Group units Kinesso and Matterkind are implementing an overhaul, a move that has involved dozens of layoffs across its U.S. offices with the majority impacting its New York City headquarters, Adweek has learned. Sources had suggested the restructure involved anywhere up to 70 job cuts, but Adweek understands the number is closer to 50,…

As one of the world’s largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand. Speaking at the virtual Association of National Advertisers’ 2020 Media and Measurement Conference, Marc Pritchard, P&G’s chief brand officer, said he expects the industry to have a cross-platform measurement pilot in place…

For the first time ever, consumers don’t need a cable subscription to watch AMC Networks channels including AMC, BBC America, IFC and SundanceTV. AMC Networks has dramatically increased the footprint for AMC+, its expanded ad-free streaming service, which will be available today through Apple TV and Prime Video channels. AMC+ features ad-free programming across AMC…

Havas has parted ways with the creative leader of both its New York office and creative consultancy Annex88. In a statement, the agency described the decision to part ways with Annex88 founder Harry Bernstein–an Adweek Creative 100 honoree for 2019–as a mutual decision, and indicated the search for Bernstein’s replacement in the CCO role was…

Mulan, Disney’s live-action film that the company opted to release for premium viewing on Disney+ last month, was among the top 10 subscription video-on-demand titles in terms of total minutes watched in its first weekend of availability on the streaming service. In its first three days on the service, the movie–a remake of the popular…

Facebook revealed during its Facebook Communities Summit Thursday that public groups will be added to its Brand Collabs Manager branded content tool, and it introduced the Facebook Certified Community Manager Program. The social network described Brand Collabs Manager as a marketplace that connects brands wishing to promote their products or services with creators, and Facebook…

Key Insight: CBS has already redistributed other games to the markets, representing 16% of the country, that would have seen the Titans-Steelers matchup. As the industry prepared for an NFL season unlike any other prior to last month’s kickoff, many had assumed that at some point during the year, the schedule would be disrupted after…

U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media — especially print, radio and out-of-home, according to a new
analysis from Kantar and Pathmatics. The analysis, also the first to provide a detailed accounting for social media platforms such as Instagram and Twitter, shows they are making significant share
gains in the U.S. media mix.