Month: October 2020

There’s no other way to say it, tag wrapping is a pain in the butt. But it’s a necessary evil of ad ops. On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in beta with… Continue reading »

The post IAS Intros Automated Tag API With Google To Cut Down On The Tedium Of Ad Wrapping appeared first on AdExchanger.

“Ask questions. Don’t make assumptions. Let us tell the stories of our lived experiences.” This advice from Becky Kekula, director of the Disability Equality Index at Disability:IN, echoed across panelists during Wednesday’s Disability Inclusion Summit. The event is part of Adweek’s ongoing DEI series, with past events featuring Black leaders sharing how they are coping…

Earned media is a trickier measure. Is this media exposure positive, negative or eliciting just a shrug of the shoulders?

This month’s focus is on the threats faced by women reporters globally, including the case of the imprisoned Egyptian human rights writer Solafa Magdy.

Last year, a deck of essential strategy books compiled by a handful of independent strategists, surfaced on LinkedIn. I dug in, eager to soak up recommendations from strategists I admired–who happened to be white and male. But my anticipation soon gave way to dismay and anger. In the entire list of over 20 books, there…

“Whatever happens to Donald Trump when the wolves finally rip down his door seems almost beside the point, now… All we can really ask of him, at this point, is a semblance of self-restraint until
some way can be found to get rid of him gracefully.”

As Trump’s attacks on the election and its outcome ramp up, instead of just labeling such content, Facebook and Instagram are now banning such ads. Facebook also pulled false Trump ads tying
immigrants to COVID risks

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru… Continue reading »

The post TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition appeared first on AdExchanger.

Why did the creators of this show, “Gangs of London,” feel the need to present us with such a violent opening scene?

TransUnion, the country’s third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million. TransUnion participated in a $10 million funding round in Tru Optik in April 2019. Now the credit reporter is buying Tru Optik to capitalize on the rise of streaming media, especially…