Month: October 2020

Mr. Mucus may be one of the grosser brand mascots, but his slimy presence this Halloween seems fitting in 2020. Mucinex is releasing Mr. Mucus and a batch of his ghoulish personas as spirited Giphy stickers in time for All Hallows’ Eve. The Reckitt Benckiser brand’s in-house team has created a series of Giphy stickers…

Verizon announced this week that it would begin recording all communications it releases on a blockchain ledger in what it says is a move to combat misinformation online. The project, called Full Transparency, will log all of the carrier’s statements and press releases as well as any changes it might make after the fact immutably…

Key Insights After former CEO Mike Jeffries lost his job at Abercrombie & Fitch toward the end of 2014 due to a number of missteps–from overexpansion overseas to creating a climate that discouraged those outside its narrow definition of beauty from either working or shopping at the chain–the brand embarked on what is now a…

Amazon reported a record Q3 that was driven in part by a 51% increase in advertising revenue and buoyed by a surge in ecommerce due to the COVID-19 pandemic. The online retail giant’s accelerated push into advertising netted $5.4 billion in revenue – up from $3.6 million a year ago – with the company telling… Continue reading »

The post Amazon Advertising Surges, And Plans Upgrades Around Twitch, Video And Platform Usability appeared first on AdExchanger.

Nike’s “You Can’t Stop Us” series has wowed viewers with powerful stories of athletes overcoming the odds in the narrative way Nike has become known for, such as the incredible editing of its split-screen montage. The latest installment, “Victory Swim,” dives into the water with Middle Eastern women athletes. The 90-second spot, by Wieden+Kennedy Amsterdam,…

Suggesting other news sources only reinforces users’ political beliefs. Another study finds that quitting the social media giant leaves people less informed.

IAB calls for “collective development of technical standards and operating practices” by browser and operating system developers.

With the COVID-19 pandemic remaining the No. 1 issue influencing American voters, Democratic challenger Joe Biden continues to lead the incumbent heading into next week’s presidential election,
according to the last of Ipsos’ 2020 election analyses before America votes.

This year, Burger King France is encouraging drivers to deck out their cars in a Halloween disguise and head to the drive-thru for a discounted meal. Burger King Brazil is taking things a step further by not limiting the fun to people with wheels–anyone who shows up on a broomstick will be given a free…