Month: October 2020

Key Insights Many New Yorkers look forward to the first Sunday in November, the day of the annual TCS New York City Marathon, in a similar fashion to how children anticipate Christmas morning. From Staten Island to the Bronx, swaths of street are shuttered, and crowds collect on the sidewalk to watch friends, family members…

After nearly 10 years at Mother New York, Aarti Thiagarajan left the creative agency earlier this year to join Netflix as director of brand partnerships. Replacing her in the role of managing director and partner is Katie Longmyer, who comes to Mother New York with an eclectic background and an eagerness to shake things up…

Walmart has once again removed displays of guns and ammunition in its U.S. stores for an unspecified time following protests in Philadelphia over the police shooting of Walter Wallace Jr. on Monday. “We have seen some isolated civil unrest, and as we have done on several occasions over the last few years, we have moved…

Former Comcast executive Brendan Condon is joining Captify, the second largest independent holder of search data behind Google, to drive company growth worldwide. Condon’s role will be primarily concerned with the TV, CTV and video programmatic landscape to target programmatic buyers and brands. Condon brings with him 35 years of experience within TV and digital…

Marketing communications agency Ogilvy became the first agency to reach 1 million followers on LinkedIn, doubling the milestone of 500,000 it surpassed in 2018. LinkedIn senior manager of content marketing Sean Callahan said in a blog post, “Ogilvy is a prime example of an organization that has made efficient and effective use of its LinkedIn…

When you receive a message on LinkedIn, the professional network will provide “reply suggestions” based on the message’s content. You aren’t required to tap these reply suggestions, and you can even turn them off if you’d rather not see them. Our guide will show you how to turn off reply suggestions from within the LinkedIn…

Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge. The challenge encourages fans to show off their 2020 Halloween costumes by using TikTok’s morph feature and pairing their videos with the new remix of “The Monster Mash” by Ethan Fields. Entries must include the hashtags #Boorito and #contest…

A startling insight from Ipsos suggests many Americans won’t accept the outcome of next week’s election and that it’s because they come from another planet. That planet is called Fox News Channel,
but it might as well be called Mars.

Amazon’s Q3 net sales were up 37% to $96.1 billion, once again buoyed by strong customer demand as the pandemic continues to drive ecommerce growth–and the platform prepares its transportation network for an unprecedented Q4. In a conference call, CFO Brian Olsavsky said the platform saw a continuation of demand trends from Q2 when online…

LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform. Principal product manager Jae Oh explained in a blog post, “One of the key strengths of LinkedIn as a b-to-b marketing channel, especially under an ABM framework, is that members are inherently tied…