Month: October 2020

There’s still a lot of room for improvement in how the industry tackles brand safety, but slowly, the move away from broad-sweeping keyword blocklists is gaining pace. For its part, Dow Jones has built an artificial intelligence tool to sharpen advertisers’ keyword blocklists, making them suitable and relevant for the company’s three titles. In doing…

Further, Facebook expects its Q4 ad revenue growth rate to exceed Q3’s.

No one will experience a normal Halloween this year, but brands are debuting safe ways to engage consumers around the holiday, from contactless trick-or-treating to driveable activations. Wendy’s is combining both strategies by giving one of its California locations a Halloween-themed makeover. The fast food brand debuted the Wendy’s Scare-Thru Experience at its 8810 South…

Using a novel technique known as “intuitive research” capable of understanding what people feel vs. what they think of a brand — or in this case, a candidate — Kantar found that American voters
overwhelmingly have more “positive” associations with Democratic challenger Joe Biden vs. “negative” ones for the incumbent presidential candidate.

Datacasting on the ATSC 3.0 standard can flow more easily though all sorts of building material. Plus, it can reach more customers simultaneously and efficiently.

Plus: 2016 election reactions, the president’s health care, and a wrestling match over Section 230.

As the pandemic fuels demand for less contact and fewer sailors, shipping companies turn to AI-assisted navigation.

YouTube kicked off a new video series Friday, CMO x Creator Conversations, which features one-on-one conversations between chief marketing officers/chief business officers and creators on the Google-owned video site. The aim is to enable participants to tap into each other’s unique insights and skills, exchange advice and share thought leadership. CMO x Creator Conversations debuted…

Business leaders are well aware of the threats they face. The competition. The pandemic. The other 100 problems that keep them up at night. But there’s another threat–a threat from inside the organization. A threat that too many leaders don’t quite believe in, until it’s too late. I’m talking about the zombie employee. Unlike in…