In the brave new world of subscription streaming, some shows make it and some shows do not.
WFH or Work at the Office—More Tech Employees Can Now Choose
The “hybrid workplace” is Silicon Valley’s latest buzzword, as tech companies start giving people more options for how and when and where they get stuff done.
How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade
As a senior-level executive with 18 years running marketing for companies such as Martha Stewart Living and Hello Sunshine, Kerry Tucker has envisioned, built and launched just about every stripe of publicity effort you could name. But there was one that had always eluded her: a balloon in the Macy’s Thanksgiving Day Parade. It wasn’t…
This PAC Created a Last-Minute Anti-Trump Ad on a Shoestring Budget
If Donald Trump’s resume landed on your desk, would you hire him? That’s the question posed in a last-minute anti-Trump ad for the Win America Back political action committee. The 90-second ad went live on Twitter Wednesday afternoon and has already garnered more than 3 million views on the platform, including a retweet and shoutout…
6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. These 6 Brands Are Reinventing Trick-or-Treating This Halloween Halloween has…
These 6 Brands Are Reinventing Trick-or-Treating This Halloween
Between canceled social events, remote learning and hours spent staring at a computer screen, kids cooped up in the house are begging for some excitement this Halloween. While the CDC has advised against traditional trick-or-treating, candy brands are still determined to satisfy some cravings during their most lucrative time of the year. Brands have found…
