The money is rolling in briskly at Twitter these days, but they’re having a tough time getting more folks on the platform. Ned Segal, the company’s CFO, said that advertisers increased their spend on Twitter with the return of live events like sports. Segal said the company has also “made progress on our brand and…
Oreo Gets Political With a New Ad Days Before the Election
Over the weekend, you may have seen a story in the Wall Street Journal that profiled next door neighbors with opposing political views. Despite their disagreements (and different yard signs), the families have managed to stay friends, perhaps a feat in a highly contentious election year. It seems as though Oreo is leaning into a…
Alphabet’s Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds
After an earnings blip in the previous quarter and the looming travails of an antitrust probe, Google-parent Alphabet posted its Q3 revenues of $46.2 billion today. It indicated a business that has benefitted handsomely from global lockdown orders since the beginning of the pandemic. The figures amounted to a 14% year-over-year revenue increase with Alphabet…
Suspected Terrorist Knife Attack in Nice, France, Leaves Three Dead
Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22%
Whatever effect the monthlong boycott of advertising on Facebook in July by dozens of large brands may have had on the company’s third quarter revenue in 2020 was offset by the pandemic-induced shift to ecommerce by many businesses, as Facebook reported strong financial results Thursday after market close. Third-quarter revenue of $21.47 billion–all but $249…
Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads, Report Finds
While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers. A new report from creative analytics platform VidMob aims to give advertisers a sense of how to best fit in with the cultural nuances and preferences of the app’s Gen Z-…
Just Days Before the Election, Facebook’s Political Ads System Still Isn’t Fully Fixed
Two days after a bug ravaged Facebook’s political ads system, some advertisers are still seeing their ads deactivated. Political ad buyers and operatives who bought these ads to run in the final week of a contentious election cycle have lost money and, more importantly, time. If Tuesday had gone as planned, Facebook’s blockade against all…
Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail
Norwegian Cruise Line can’t tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring ’em for free. Worried about airfare? They’ll take care of it. It’s all part of the brand’s Free at Sea promotion, a bundle of freebies and discounts aimed to…
Burger King France Is Inviting Trick-or-Treaters to Dress Up Their Cars for a Discount
While dressing up and making rounds in the neighborhood for candy may not be safe this year, Burger King France is encouraging customers to step on the gas and knock on their local drive-thru’s door instead. As part of its Whoppeuuur Drive campaign, customers can deck out their wheels on Halloween and visit the restaurant…
Netflix Hikes US Prices Following Pandemic-Fueled Subscriber Surge
Streaming giant Netflix is raising its prices in the U.S. The service will increase the cost of its standard plan by $1 from $13 a month to $14 a month. Its premium tier will cost $2 more a month, going from $16 a month to $18 a month. The service’s basic plan will remain priced…