Key Insights Nonpartisan organization I Am A Voter enlists brands to market the act of voting to Americans. Brand partnerships large and small have helped the 2-year-old organization grow and expand its message. Brands can use I Am a Voter’s tools, but adapt them to their own brand, to partake. Political advertising is a big…
LinkedIn Begins Rolling Out Career Explorer Tool
LinkedIn’s new “Let’s Step Forward” spot takes on the stigmas surrounding unemployment, and the professional network rolled out some new features and updates Thursday to further help those who are out of work. Global head of product Tomer Cohen said in a blog post Thursday, “The economic toll of the Covid-19 pandemic has left more…
Judy Sheindlin Heading to IMDb TV After Judge Judy Ends Next Year
Judge Judy Sheindlin, the face of the long-running daytime court program Judge Judy, will soon have a new home: Amazon-owned free, ad-supported streamer IMDb TV. Sheindlin and Amazon Studios are working on an as-of-yet unnamed court program that will air for free on IMDb TV, the streamer said today. While more details about the show…
While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
At a time when Americans arguably are in more dependent on U.S. news outlets for accurate information about the pandemic, the economy and the election, most major news outlets have been severely
impacted by a decline in advertising revenues caused by the disruption of the COVID-19 pandemic. That’s the finding of a Pew Research Center analysis of advertising revenues reported for the major
U.S. print, broadcast and cable TV news outlets for the second quarter of 2020, the period when the U.S. ad recession accelerated.
impacted by a decline in advertising revenues caused by the disruption of the COVID-19 pandemic. That’s the finding of a Pew Research Center analysis of advertising revenues reported for the major
U.S. print, broadcast and cable TV news outlets for the second quarter of 2020, the period when the U.S. ad recession accelerated.
Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers
Key Insight: With more people at home, it could be an “exciting opportunity” if marketers are willing to take the risk. As the NFL regular season nears its halfway point, the clock is ticking for marketers to decide whether they want to be a part of Super Bowl LV, which is scheduled to air Feb….
MDC Partners Is Latest Holding Company to Post Q3 Organic Revenue Drop
MDC Partners, which owns agencies including 72andSunny and Doner, saw its organic revenue drop 16.4% in the third quarter of this year. According to the company, organic revenue declined primarily due to reduced spending by clients in response to Covid-19. Revenue fell to $283.4 million, down from $342.9 million during the same period last year….
How Boeing Suppliers Plan to Survive the Aviation Crisis | WSJ
TikTok Details Updates to Be Added to Its 2020 Elections Guide on Election Day
TikTok updated the in-application 2020 Elections Guide it rolled out in late September as Election Day draws nearer. Eric Han, head of safety for TikTok U.S., said in a blog post that the platform’s fact-checking partners will help it reduce the discoverability of content that prematurely claims victory in a race before results are confirmed…
It’s In Your Hands Now
This is your chance to make a difference. Please take the time to vote out That Idiot in The White House.
The Big Story: The Birds
The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the… Continue reading »
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