Month: November 2020

For the first time, creators on Snapchat have the option of publicly displaying their follower counts. The feature was turned on by default for those with especially large subscriber counts, while others must go into their settings to activate the feature. A Snap Inc. spokesperson confirmed the new feature, saying, “We’ve listened to feedback from…

The pandemic has disrupted holidays since March and with Covid-19 surging in the U.S., The Centers for Disease Control and Prevention is urging families that don’t live together to take Thanksgiving virtual this year. Brands will have to follow suit on their consumer activations. Kitchn, the sister site of Apartment Therapy, hopes to engage readers…

In October, Mozilla, the nonprofit organization behind the Firefox browser, launched a marketing campaign to “unfck the internet,” because, well, the system is a little “fcked up,” said Lindsey Shepard, Mozilla’s CMO. “People are constantly being inundated with messages about complex topics, from data breaches to hacking, and a lot of big tech companies are… Continue reading »

The post Mozilla On The DOJ’s Google Suit, Why It’s Not In The W3C’s Web Advertising Business Group And ‘Unfcking’ The Internet appeared first on AdExchanger.

Election night is Fox News Channel’s “Super Bowl,” the network’s svp of news and politics Alan Komissaroff recently told Adweek, but the lead-up to Election Day has been a cash cow for parent company Fox Corp. In the media company’s most recent quarter, millions in political advertising and sky-high ratings on cable helped offset the…

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it’s all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom,… Continue reading »

The post What Will Happen To Paid Media After The Election? appeared first on AdExchanger.

Axios, Politico and Guardian US are among the major publishers capitalizing on growing reader demands for deeper political coverage with a slew of products from podcasts to newsletters to drive and maintain audience visits to their channels ahead of and beyond Election Day 2020. In addition to satisfying business goals like new ad opportunities, these…

Regardless of the outcome of today’s presidential election, the United States is closing out a long season of political advertising. The U.S. election season is longer than any of its democratic counterparts’ around the globe. But this year has seen a category of political advertising that some experts believe is unique to the times: ads…