WhatsApp Begins Rolling Out Storage Management Tools

WhatsApp introduced new storage management tools to help its users clear space on their smartphones. The Facebook-owned messaging application is providing cleanup suggestions by bucketing large files, as well as media that has been forwarded many times, and then sorting those files by size in descending order and giving people a way to preview them…

Hershey Launches U.S. Media Review

The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual report.

White House Fights To Reinstate Ban On WeChat Downloads

WeChat gives Chinese authorities “a powerful avenue to collect vast amounts of sensitive personal data that can then be used to the detriment of all Americans,” the White House argues to the 9th
Circuit.

Epsilon Study Shows Big Marketer Backlash To Cookie Deprecation

Eighty-three percent of marketers believe Apple’s and Google’s cookie deprecation will have a “moderate to significant impact” on their digital advertising plans, while 69% said it will have a greater
impact than either the CCPA or GDRP consumer privacy protection rules.

Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes

Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better business results for the agency.

Twitter: Animal Crossing Led Gaming Chatter From August to October 2020

Twitter analyzed video-game-related tweets on its platform from August through October 2020 and found that Animal Crossing was the most-tweeted-about game globally during this time. Animal Crossing: New Horizons was released March 20, and it has dominated gaming conversation on Twitter for most of the year. Overall, the 10 most-tweeted-about games globally from August through…

MediaCom’s ‘Future Of Play’ Report, Lets You Play Along

As far as data visualizations go, MediaCom China just published one of the most fun — and playful — ones we’ve seen in a while. It’s also a digital interactive one, because you use four digits —
your two thumbs and forefingers — to play with it.

UGC is Dead. Now What Are Brand Partners to Do?

Key Insights User-generated content (UGC) has long been the go-to creative solve for brands looking for free social assets. But as the creator economy evolves and even casual fans start to know their worth, the days of cheap brand UGC are over. UGC is dead, and paid content will replace it. In the early days…