Adnatomy: Quarantine Gives Progressive a Creativity Boost
In the latest installment of Adweek’s Adnatomy–a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic–we sat down with the team at Progressive to chat about their spots featuring Flo, Jamie, Mara and colleagues doing their best to work from home. Watch how Matt Dillon, business leader…
Schools Adopt Face Recognition in the Name of Fighting Covid
A WIRED investigation finds dozens of districts have purchased thermal cameras to monitor fevers that can also identify students and staff.
What Marketers Need to Know About Election Night: Tuesday’s First Things First
Key Insights Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We’ve finally reached one of the most anticipated–and…
How the Election Could Blow Up Holiday Retail Projections
Key Insights The 2020 election is understandably expected to distract American consumers from holiday shopping this week–much as it does every election year–as they pause to see whether Donald Trump can repeat his surprise 2016 victory. Adobe, which is forecasting a banner holiday season overall, said online sales will take a temporary hit, dropping $300…
Dilbert by Scott Adams for Tue, 03 Nov 2020
Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Si Crowhurst, VP of Vungle Creative Labs. In early 2021, Apple will make its unique identifier for advertisers (IDFA) opt-in – meaning users will need to consent to being tracked… Continue reading »
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Facebook Selectively Applies Misinfo Rules; Big Tech Beefs Up Security Before The Election
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The… Continue reading »
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What Pollsters Miss About Trump
TikTok Reaches Agreement With Sony Music Entertainment
Tracks from Sony Music Entertainment superstars and emerging artists are now available for TikTok users to add to their videos following an agreement between the two companies, revealed Monday. TikTok and Sony Music will also work together to support greater levels of personalization and creativity on the platform and new opportunities for fan engagement with…