Month: November 2020

Social media companies, election officials, and candidates have spent four years preparing for Tuesday. Soon we’ll find out how they did.

Nothing defines the “it’s complicated” the relationship status these days quite like Burger King’s feelings toward McDonald’s. Most days, BK is targeting the Golden Arches with mockery and flat-out trolling (most famously via The Whopper Detour, which encouraged fans to go to a McD’s location, check in on the Burger King app for a free…

TikTok introduced online hub Support Black Businesses as a place where Black entrepreneurs can learn about the video creation platform’s ongoing partnerships and initiatives to help drive awareness, support and patronage of their businesses, as well as in-application campaign #ShopBlack. Support Black Businesses builds upon previous efforts by TikTok to promote inclusivity in entrepreneurship, including…

After years of buildup, Election Day 2020 is almost here. TVNewser senior editor A.J. Katz has spent the last week talking to the executives in charge of election night programming at almost all of the big networks about their plans. Here are highlights from those conversations (you can find the full interviews at TVNewser), including…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728×90 and the 250×250. “We… Continue reading »

The post The History Of Programmatic Native, With TripleLift’s Ari Lewine appeared first on AdExchanger.

By now, you’ve Zoomed with them all: The guy who looks like an unmade bed and never looks at the camera. “Backlight person” who thinks you can see their amazing backyard, but all you see is their dark silhouette against the blinding light coming through the window. The would-be influencer who stares straight into her…

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk’s offering. Unified ID 2.0 is The…

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform’s demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, enabling advertisers to reduce block rates and boost returns…