Month: November 2020

As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and other Nielsen trademarks. In early 2021, the Global Connect
business will be renamed NielsenIQ. The sale will allow Nielsen to significantly reduce debt.

Siding with TikTok content creators, a federal judge has prohibited the government from enforcing an executive order that would have effectively shut down the social video app in the U.S.

Total political ad spending — TV, radio, and digital — is now at a massive $8.15 billion, with the Democratic candidates and party commanding the bulk of that spend, according to Advertising
Analytics. The total would easily be a record, according to a number of analysts, many of whom projected the huge result.

On the eve of Election Day, Twitter provided clarification on the steps it will take in the event of inaccurate or premature claims of victory shared via its platform. The steps the social network detailed Monday play off the details it released last month on how it intended to combat election-related misinformation. A few weeks…

It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. For 2020, they have to factor in seriously changing consumer habits to reach or exceed 2019’s $730.2 billion in holiday retail sales. Data from Cardlytics about exactly where consumers are spending their money will help marketers with…

Key Insights Butterball expects more first-time cooks and to serve as emotional support this Thanksgiving. The hotline may seem like a relic, but continues to resonate with Americans for several reasons. By now it’s a familiar refrain. Just like Easter, Halloween and pretty much every major annual event in 2020, this Thanksgiving is going to…

Candy giant Hershey is reviewing its U.S. media agency roster. The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey’s U.S. candy, mint and gum business. Media responsibilities for Hershey-owned Amplify Foods and ONE brands for Hershey’s international markets will not be part of the process. ID…

With the National Football League season reaching its unofficial halfway mark following this weekend’s games, Twitter shared some highlights from its platform during the campaign’s first eight weeks. The most total video views for videos from the Bud Light Showtime Cam were: Sept. 20: New England Patriots running back James White pays tribute to his…

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