TikTok is marking Native American Heritage Month with a series of TikTok Live videos throughout the month, featuring its #NativeFamily of creators and users. The videos will highlight the Native American community’s diversity of experiences and interest, with topics including craftsmanship, food traditions and Native and Indigenous community education. @kkymonn NAVAJO TACOS -Happy Indigenous Peoples’…
Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB
Domino’s has selected WorkInProgress as its agency of record in a move that brings an end to its 13-year relationship with MDC Partners’ CPB and repudiates the holding company model. It’s perhaps not much of a surprise considering the founders of WorkInProgress, which opened its doors in 2016, previously worked on the Domino’s account at…
Digiday announces new senior editors for media, marketing, news
As the future of the media and marketing industries continues to rapidly shift and accelerate in myriad new directions, Digiday has solidified a talented editorial leadership team that will be central to fulfilling our mission of confronting the truths in technology’s disruption of these industries with honesty and integrity.
“These promotions build on Digiday’s storied editorial foundation and heritage — but also look to meet the new challenges and opportunities of this complex and transforming moment in the media and marketing space,” said Digiday editor-in-chief Jim Cooper. “Their elevations will set us up to accomplish two very important things: they will be the senior team helping set our editorial north stars and guide execution. And they’ll be the team that will help recruit, hire and mentor the next generation of great Digiday reporters.”
Tim Peterson @petersontee has been promoted to senior media editor. Tim has been covering the media and advertising industry since 2011. He currently focuses on the TV and streaming video industry and has also written about digital publishing, social media and ad tech and his weekly Future of TV Briefing has become an industry must read. In his new role, he will direct media coverage and how it intersects with technology and revenue generation. Prior to joining Digiday in 2018, he worked at Advertising Age, Adweek, Marketing Land and Direct Marketing News.
Seb Joseph @seb_joseph has been promoted to senior news editor. Seb joined Digiday in 2017 as brands editor to grow the title’s marketing coverage in the U.K. and Europe. He joined Digiday from The Drum, where he served as news editor for two years. Before that, he was at Marketing Week for several years and previously worked for its former sister title New Media Age, now Econsultancy. In his new role Seb will work closely with the senior team and new reporters to set and guide our news coverage — breaking it and analyzing it — across media, technology, marketing and TV.
Kristina Monllos @kristinamonllos has been promoted to senior marketing editor. Kristina has been covering marketing, media planning and buying trends as well as agency culture. In her new role she will help build out Digiday’s expanding marketing and brand coverage. Prior to joining Digiday in 2019, she was Adweek’s brands editor. You can also find her work in publications like ELLE, Rolling Stone and Vulture.
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Why The Deprecation Of Cookies May Not Be Such A Bad Thing
As well intentioned as the deprecation of third-party cookies may be, the effect ultimately may be meaningless, as advertisers, agencies and a wide range of data and technology suppliers come up with
workarounds that effectively achieve the same results, albeit potentially with even less desirable experiences — for consumers and advertisers alike.
workarounds that effectively achieve the same results, albeit potentially with even less desirable experiences — for consumers and advertisers alike.
Instagram Direct: How to Change Chat Themes
Facebook recently began rolling out its integration of Messenger From Facebook features into Instagram Direct. This gives Instagram users access to new features, such as the ability to customize their emoji reaction bar and to send selfie stickers. Once you upgrade your Instagram Direct experience with these new features, you’ll also be able to set…
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Even during a pandemic, 2020 has shown that brand collaborations aren’t going anywhere. Brands teaming up on campaigns or products to gain new customers can be met with fanfare–or apathy, and even straight up ridicule from consumers. Take Cole Haan’s new partnership with Slack, in which the nearly 100-year-old footwear company debuted $120 sneakers featuring…
Why Supply-Path Optimization Is Coming to Connected TV
Agencies have been embracing supply-path optimization for display inventory, but the mechanics of culling through supply partners is different in the growing, but immature connected TV space. There’s a near endless number of supply-side platforms that have access to a seemingly infinite amount of display inventory across countless websites. In CTV, there are only a…
Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith’s report, it will perform significantly better than the 8.9% decline in overall ad spending
projected for those markets this year.
projected for those markets this year.
YouTube TV Subs Pass 3M; YouTube Q3 Ad Revenue Up 32%, Google Up 9%
YouTube TV is now the second-largest vMVPD next to Hulu. Google and overall Alphabet ad revenue rebounded from a dip in Q2.
COVID Alert: ‘The Good Doctor’ Is On The Case
To COVID or not to COVID? That is the question for our network TV shows.