Ad Declines For Newspapers Underscore Need For Diversified Revenue

Many local papers sell ad space to retailers, car dealerships, restaurants and entertainment venues that were forced to shut down or curtail their operations during the pandemic.

Let’s Rethink Agency Reviews. This Is the Year

It’s happening again: A wave of high stakes agency reviews is upon us. Cue the industry panic and the existential reckoning. But what if I told you that this year’s pitch-a-palooza doesn’t have to be painful and scary. Instead, we believe –given that agencies are going through this process in a pandemic-driven, remote working environment–we…

How CTV Can Help Overcome The Challenges Of ABM In A Work-From-Home World 

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Benjamin Goldman, CRO and co-founder at 180byTwo. When the pandemic forced many to work remotely and face-to-face events had to go virtual or were canceled altogether, account-based marketers struggled to adapt. As workers leftContinue reading »

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Nielsen To Sell Its Global Connect Unit For $2.7B To Advent International, Former TransUnion CEO

As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and other Nielsen trademarks. In early 2021, the Global Connect
business will be renamed NielsenIQ. The sale will allow Nielsen to significantly reduce debt.

BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the numberContinue reading »

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WPP’s Q3 Ad Spend Rebound; Skift CEO Accused Of Mistreating Women

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according toContinue reading »

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