Chicago-based agency Highdive is rounding out 2020 with a few wins under its belt. The shop, founded in 2016 by former DDB creatives Mark Gross and Chad Broude, has been named agency of record for auto insurance company The General. It’s also been selected as creative agency of record by Airheads, a candy brand owned…
Facebook Agrees to Acquire CRM Platform Kustomer
Facebook agreed to acquire customer-relationship-management platform Kustomer, which was named Adweek’s best customer experience platform in 2020. The Kustomer team–including co-founders Brad Birnbaum and Jeremy Suriel–will join Facebook, and Kustomer will continue to operate its platform and serve its clients. Terms of the transaction were not disclosed. The Kustomer platform brings customer-service conversations from multiple…
The Pandemic Doomed Walmart’s In-Store Robots
In early November, Walmart ended a five-year relationship with Bossa Nova Robotics through which it tested shelf-scanning robots in about 10% of its U.S. stores. The news, first reported by The Wall Street Journal, came as the retailer reportedly found that human employees–who are now in store aisles more frequently to fulfill online orders–are equally…
How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
With companies like Hulu and Amazon producing their own highly popular shows while offering cord-cutters new ways to experience television, connected television (CTV) and over the top television (OTT) are creating new opportunities for brands looking to add to their multichannel advertising portfolios. Where CTV is any television that’s used to stream video via the…
Trump-Appointed FCC Chairman Ajit Pai Will Leave His Post in January
Federal Communications Commission chairman Ajit Pai announced today that he will step down on Jan. 20, 2021, the day of President-elect Joe Biden’s inauguration. Pai, who was appointed to the FCC as a commissioner in 2012 by then-President Barack Obama, was elevated to chairman of the regulatory body in 2017 by President Donald Trump. Over…
India Plots Smartphone Dominance Amid U.S.-China Trade War | WSJ
Patagonia’s Message About Fixing The Climate Crisis
Running over the Thanksgiving holiday weekend, it’s a clever piece of copywriting that I’d bet is going to win an award or two.
Audience Isn’t The Only Solution To CTV’s Transparency Issues
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex White, COO at Peer39. While conversations around connected TV tend to center on the leading streaming services, there are more than 200 CTV providers. A complex, fragmented ecosystem has created a lot of… Continue reading »
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Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
Spurred by Zoom’s removal of data limits across is platform on Thanksgiving Day, U.S. broadband usage surged vs. Thanksgiving 2019, according to estimates released today by OpenVault.
Facebook-Spearheaded Libra Cryptocurrency May Finally Debut in January 2021
The good news for Facebook’s Libra digital currency initiative is that its long-awaited debut appears to be imminent. The bad news is that Libra will likely emerge in a format that is heavily scaled down from its original plans. Hannah Murphy of Financial Times reported this past weekend that Libra will roll out in January,…