The holiday season normally marks a time for brands to go all out with shopping pop-ups to provide gift ideas and drive awareness among consumers. But the pandemic has forced brand marketers to strategize how to safely pivot these experiences without completely losing the magic of shopping for gifts in person. Bustle Digital Group is…
Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group
Motel 6 has filled its agency of record vacancy with Kansas City independent Barkley after turning the lights off on its longtime relationship with The Richards Group. “As an iconic and beloved symbol of travel, we’re excited to partner with Motel 6 on the next chapter in the brand’s trajectory,” Barkley chief growth officer Jason…
Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and reputation.
Media Treat Trump’s Team Like Dogs, Biden’s Like Puppies
What Were 2020’s Best Marketing Moments? Cast Your Votes
It was certainly a year of uncertainty, leaving marketers with an ever-evolving list of obstacles to navigate. Once the Covid-19 pandemic began to hit in the spring, all the realities of business life and consumer behavior were upended, while sensitivity and empathy became more vital than ever. So which brands and agencies navigated the unpredictable…
Former Wells Fargo CMO Joins Nielsen As Chief Marketing and Communications Officer
Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as chief marketing and communications officer. In her new role, effective immediately, Moldafsky will be tasked with reshaping Nielsen’s brand and product presence. The hire comes as the company’s global media business continues to make changes to its measurement…
Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
Worldwide linear TV advertising is expected to fall 16% — $29.9 billion this year — to $155.6 billion, the worst decline on record, according to ad and marketing research company WARC.
Top Conservative News Sites Experience Audience Erosion Leading Up To Election
The October lead-in to the election should have been a period of intense audience interest for major conservative news sites, yet many of the biggest experienced significant audience erosion vs.
October 2019, according to an analysis of Comscore data by TheRighting.
October 2019, according to an analysis of Comscore data by TheRighting.
LinkedIn: How to Stop LinkedIn From Showing You Ads Based on Your Demographics
By default, LinkedIn will attempt to show you ads that are “relevant” to you, based on factors such as your location and Connections on the platform. LinkedIn will also attempt to show you “relevant ads” based on your demographic data, such as your age and gender. If you want to stop LinkedIn from showing you…
Mark Zuckerberg, Anthony Fauci to Talk Covid-19, Vaccines on Facebook Live
Facebook CEO Mark Zuckerberg and National Institute of Allergy and Infectious Diseases director Anthony Fauci will renew acquaintances on Facebook Live Monday (Nov. 30) at 6 p.m. ET/3 p.m. PT. The livestream will be presented on Zuckerberg’s Facebook page and cross-posted to the social network’s Coronavirus (Covid-19) Information Center. Questions can be submitted as comments…