NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital
out-of-home and video.
out-of-home and video.
Turns Out Context May Be King, After All
Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a piece of content in the first
place: its context.
place: its context.
VaynerX Presents: Marketing for the Now Episode 16 with Gary Vaynerchuk
VaynerX Presents: Marketing for the Now is a content series offering of the moment perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define this “new normal.”
On this episode, the below 12 speakers will join me for 10 minute, rapid-fire 1:1 conversations and answer the question “New Year Prediction: What change in consumer behavior from 2020 will be key to driving business in 2021?”
CitiBank, CMO, Carla Hassan
DoorDash, VP of Marketing, Kofi Amoo-Gottfried
General Motors, Global CMO, Deborah Wahl
Jon Levy, Behavioral Scientist and Founder, The Influencers
Land O’Lakes, CMO, Heather Malenshek
Microsoft, Corporate Vice President, Brad Andeson
Netflix, CMO, Bozoma Saint John
Salesforce, CMO, Stephanie Buscemi
Shark Tank, Shark, founder of The Corcoran Group, Barbara Corcoran
Unilever North America, Chief Operating Officer, EVP Beauty and Personal Care, Esi Eggleston Bracey
… and more to be announced!
Havas Media Wins Consolidated JDE Peet’s Assignment
Billings for the assignment are estimated at $300 million annually. The award followed a formal review that the global coffee and tea distributor began earlier this year.
What Marketing Trends to Expect in 2021
Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. The following are five important ones: The cookie-less future A sea change for online advertising is coming. Google’s industry-leading browser Chrome will stop supporting third-party cookies by early…
As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of MightyHive and Ken Archer, VP Product of Upwave. In recent years, innovation in digital ad effectiveness measurement has been constrained by an addiction to person-level… Continue reading »
The post As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative appeared first on AdExchanger.
A Vaccine Won’t Reverse The Digital Tsunami For Brands
The vaccine might deliver a newly liberated audience, but that is the extent of its impact for brands.
Sad State Of Basic Cable, Part 2: It’s All About Streaming
New drama series capable of generating critical heat or viewer buzz for basic cable have virtually disappeared.
