Month: December 2020

Chris Denson’s career has flowed through several streams of the marketing ecosystem. And it can be a challenge to assign an overly specific title to his prodigious experience: He’s lived in advertising, entertainment, technology, content creation and leadership. Seeing an opportunity to leverage so many tools, MullenLowe has tapped Denson as the agency’s innovation director….

The president is urging Congress to repeal a law that his own trade agreements commit the country to.

Twitter and game developer CD Projekt Red will host the launch party for Cyberpunk 2077 Dec. 9, on the eve of the game’s Dec. 10 release. Liking this tweet will secure users an invite, and the event, which kicks off at 6 p.m. ET Dec. 9, will feature: A livestreamed question-and-answer session with Cyberpunk 2077…

So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic fallout was not as bad as many had initially anticipated. Especially if you happened to be named Google, Facebook or Amazon. Back in June, GroupM projected a 13% decline in 2020 but now, it’s anticipating… Continue reading »

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When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events or Covid-19 compliant drive-ins for the past eight months. Pre-pandemic, Chinese smartphone brand OnePlus and T-Mobile would have held a traditional large-scale consumer event with a keynote to launch the…

Pinterest provided a detailed look at the engineering behind its related products module, which shows Pinners product ideas based on the Pins they are viewing at the time, appearing across its application as “Shop Similar” and “More to Shop.” The platform uses the current context, Pin and user to generate a set of hundreds of…

Crown Media Family Networks, the Hallmark Channel’s parent company, is continuing this year’s executive makeover, hiring Lara Richardson as its new CMO. Richardson will execute marketing strategies, refine the identity of Crown’s individual Hallmark channels and lead the company’s digital transition. She is a veteran in the television marketing space, previously working at Discovery Inc….

On Wednesday, Match made us all believers that there’s someone for everyone when it made a love connection between Satan and 2020 (personified as a woman). The ad, created by Ryan Reynolds’ production studio Maximum Effort, plays out like a rom-com complete with a meet-cute, playful montage of dates in empty stadiums, gyms and movie…