By default, LinkedIn will use the information you’ve added to your profile to show you relevant ads based on factors such as your location and the groups you’ve joined on the platform. LinkedIn may also show you ads based on the education information you’ve provided, such as the schools you attended and your degrees. If…
Facebook to Remove Misinformation Related to Covid-19 Vaccines
Facebook is preparing for the misinformation that will likely accompany the impending release of vaccines to combat Covid-19. The social network said in an update to its ongoing Newsroom post about all things coronavirus that over the coming weeks, it will begin removing false claims about the vaccines that have been debunked by public health…
Médecins Sans Frontières UK, Tastemade and Rexona are DMAAE winners
The European brands, agencies, media companies and technology providers that succeeded in the past year did so in the face of ever-expanding privacy regulations, the death of cookies and an increasingly omnichannel content environment — not to mention other global upheavals that upended standard models for content creation, distribution and revenue generation.
Despite all these challenges, winners of the 2020 Digiday Marketing and Advertising Awards Europe — presented by MoPub, a Twitter company — served their audiences with the right messages at the right times. They did so with a relentless willingness to experiment, an unparalleled understanding of data and technology and an enthusiastic embrace of new storytelling tactics designed to reach younger audiences.
Winners include:
Crafted and MSF UK — Supporting the frontline of humanitarian care: Médecins Sans Frontières, also known as Doctors Without Borders, is widely lauded for its efforts to provide medical aid wherever it’s most needed, including conflict zones and natural disaster areas. MSF UK turned to the creative agency Crafted for a new campaign supporting the organization’s Emergency Team, which always deploys within 72 hours. Winning for Best Social Good Campaign, the effort included display, video, audio and social components, and successfully encouraged audiences to contribute donations. When it comes to social good, MSF UK and Crafted proved that a successful marketing campaign can help save lives.
Tastemade and Castello: Winning for both Best Media Plan and Best B2C Branded Content Series, Tastemade partnered with cheese brand Castello — along with creative agency Mother — to launch an innovative new campaign that replaced traditional advertising and native storytelling with a long-form, episodic series exploring the science of taste. The winners proved that telling a compelling story — one that utilizes expert sources and explores intriguing themes — can be infinitely more effective than a brief native ad. Engagement is everything.
Rexona, Initiative Russia and Unilever Russia — ‘Generation Z chooses Rexona’: When Deodorant brand Rexona recognized that the entire European deodorant market lacked effective products for teens, the brand sprang into action to reach the increasingly important demographic. And while Rexona — winner for Best Brand/Influencer Collaboration — already enjoyed success amongst adults, efforts to reach Gen Z demanded new approaches, including a new line geared entirely toward teens and a TikTok-focused influencer campaign to back it. The brand enlisted influencer Katya Adushkina as a brand ambassador, and embraced a message of healthy living and self-improvement. Rexona ultimately recognized the need for growth — and wisely recognized that Gen Z was finally ready for its product.
Explore all the winners of the 2020 Digiday Marketing and Advertising Awards Europe below. In each section, you’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
The post Médecins Sans Frontières UK, Tastemade and Rexona are DMAAE winners appeared first on Digiday.
Ad Fraud Security Firm CHEQ Gets Double Check Marks From The MRC
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobile web solutions covering property-level brand safety for display and video
ad impressions.
ad impressions.
How Brands Have Adapted to Meeting Consumers Where They Are
Above all else, marketers in 2020 have been forced to speed up what had been a gradual shift to an omnichannel world, being available wherever their consumers are. Data science consultancy Analytic Partners has seen these shifts first hand. Through its ROI Genome marketing intelligence platform, the firm is sharing its best practices of one…
CuriosityStream Throws Shade On Discovery+ Model
A statement from CuriosityStream, the five-year-old “factual entertainment” streaming rival launched by Discovery’s own founder, Jon Hendricks, alludes to Discovery’s legacy TV assets and rights
obligations, and takes a poke at “contrived” unscripted content.
obligations, and takes a poke at “contrived” unscripted content.
In Microsoft’s Heartwarming Holiday Ad, a Dog Finally Gets to Enjoy Halo, Minecraft and More
Technology and gaming have been real life savers in a year when we’ve all been cooped up with little to do. So Microsoft, with some help from an adorable canine character named Rufus, is suitably showcasing all the ways its products can help people stay connected and have fun. The 90-second spot, titled “Find Your…
This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope
In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances. Today, however, the American Red Cross launched a PSA from BBDO…
Twitter Tweaks Its Annual Best Brand Tweets List to Reflect a Tough 2020
This year, Twitter took a different approach to #BestOfTweets2020, its annual nod to brands that use its platform in the most creative ways throughout the year, mainly because 2020 was such a different year. Instead, the platform updated the categories to include more relevant criteria befitting of 2020–for instance, swapping the best brand launch category…
Say Hello to Walgreens Advertising Group, the Latest Retail Media Network
Key Insights First-party data is crucial, but differentiation will be key in a crowded marketplace Walgreens Advertising Group is the latest retail media creation to enter the fray at the tail-end of a year that has seen both major store brands and ad service providers undergo substantial disruption. In launching WAG, the retailer hopes to…