The often unsung heroes on the frontlines of both our national defense and our pandemic healthcare response are being paid tribute to in Toyota’s 2020 holiday spots, which elicit emotions of family and togetherness. “Mailbox” finds a young girl crafting Christmas ornaments and sealing them in envelopes. Her mother drives her to their mailbox, which…
Pearls Before Swine by Stephan Pastis for Thu, 03 Dec 2020
Dilbert by Scott Adams for Thu, 03 Dec 2020
GroupM: Print Media Capped At $10 Billion In Ad Revenue, Even With Digital
GroupM forecast that spending on pure-play digital advertising will grow 5% this year; magazines and newspapers aren’t as lucky.
Do Diverse Corporate Boards Lead to a Fairer Workplace?
Nasdaq wants at least one woman and one underrepresented minority among directors at listed companies. The proposal goes further than most, but will it matter?
Havas CX Appoints Customer Engagement Chief Strategy Officer
Following the launch of global customer experience network Havas CX in October, Havas is furthering its investment in customer experience with its first major leadership appointment for Havas CX. Liz Roche will take on the role of general manager, chief strategy officer for Havas helia CX. Roche formerly served as managing director, head of strategy…
Jukin Media On Why Brands Need To Get In On User-Generated Social Video
“On TV & Video” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can… Continue reading »
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The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality. Understanding changes in consumer behavior, improving the consumer experience and fostering industrywide collaboration have each emerged as key initiatives in service of… Continue reading »
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Kepler Group Buys Programmatic Agency Infectious Media
In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. This latest merger of these two independent players appears to come as a response to a long-overdue wake-up call among the smaller, less established entities….
Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of… Continue reading »
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