With a flood of new tech purchases and connected device setups, streamers are betting that the holiday season is an ideal opportunity to win over new customers. That’s why Pluto TV and Amazon Fire TV teamed up on a one-of-a-kind sweepstakes promotion starring David Hasselhoff. Through mid-December, the Baywatch star will be featured in a…
Sid Lee Promotes Vito Piazza to Global CEO
Montreal-based creative agency Sid Lee has a new leader at the helm: Vito Piazza, an agency veteran of 20 years who most recently served as group president, has taken on the role of global CEO. Bertrand Cesvet formerly served as global CEO. He will now return to the position of executive chairman, a role he…
Post-Election Signals: ‘DoubleClick Search,’ ‘Yammer,’ ‘Telephone Consumer Protection Act’
“DoubleClick Search” saw a significant uptick among brands, signaling rising marketer interest around search marketing overall.
Year on TikTok: Top 100 List Shares the Platform’s Highlights From This Past Year
TikTok revealed its Year on TikTok: Top 100 look at the year’s top creators, memes, music, videos and voices of change. The video creation platform said in a blog post introducing the list, “This year’s top trends represent the moments that shaped us. Across the U.S., our community made TikTok the year of everything from…
Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel
Bud Light will be the sponsor of the first-ever branded bet made on a U.S. sports book. Announced today, FanDuel has partnered with the light beer brand to sponsor a bet during the Dec. 19 game between the Denver Broncos and the Buffalo Bills. Fans who bet more than $25 will get an extra $3…
In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives
The Women’s Tennis Association, home to rising young talent including Naomi Osaka and legendary champs Venus and Serena Williams, has launched its first rebrand in a decade with a focus on telling athletes’ personal stories and celebrating its players who “compete fiercely and live fully.” With a new logo and redesigned website, the global brand…
Discovery Unveils New Global Streaming Service, Discovery+, Debuting in January
Lifestyle programming juggernaut Discovery Inc. will roll out its own streaming service, Discovery+, in just one month–on Jan. 4–in an effort to capitalize on shifting consumer habits and go after direct-to-consumer subscription dollars that are fast becoming the backbone of the television media industry’s newest era. The streamer will debut in the U.S. at two…