Month: December 2020

NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NBCU brands, from news and
entertainment to lifestyle and Spanish-language brands.

Together, the firms plan to “shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world,” says Marc Benioff, CEO of Salesforce. The
transaction, reportedly the firm’s largest, is expected to close in the second quarter of Salesforce’s fiscal year 2022, subject to shareholder and regulatory approval.

The largest fast-food chains in the U.S. have not only recovered from the ongoing pandemic in terms of sales, most of them are now growing at a clip that exceeds pre-Covid levels, at least in the U.S., according to the latest round of quarterly earnings that were announced over the last couple of months. It’s…

As the Covid-19 pandemic drives more holiday shopping online this year, The Strategist is leveraging email marketing to do what it does best all year round: help its readers shop better, and maybe just as importantly, score deals. New York Magazine’s editorial product review and gift guide site has launched a 20-day newsletter series for…

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and more upbeat side of the singer’s famously multifaceted persona. Now the look and feel of that album, Chromatica, have inspired a limited-edition Lady Gaga Oreo…

Magazine publisher Meredith has appointed Catherine Levene as its new president, replacing Jon Werther who left the corporation in 2019. In her new role, Levene will oversee all National Media Group activities from Meredith Magazines to Meredith Consumer Product, and report to CEO Tom Harty, who describes Levene as “relentless in pursuing the best experiences”…

Prince of Darkness, King of Hell. No matter how you frame the job title, it’s got to be a tough online dating scene for Satan. The horrors of the underworld aside, who–or what–on earth could possibly measure up to his wickedness and complement his fiery lifestyle? In a new ad from Match, created by Ryan…

For seven years, the drama Vikings has been one of History’s biggest shows, and the cable network’s most successful foray into the scripted series space. History had split Vikings sixth and final season into two parts, with Season 6’s first 10 episodes wrapping earlier this year. But in a surprise move, the show’s final 10…

Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. It will certainly be better than
in 2008 during the fallout of the global financial crisis. And much like the overall economy, the advertising industry is experiencing a K-shaped recovery – the pandemic has seen rapid acceleration
for e-commerce and advanced digital services and cratered industries like restaurants, bars, travel, entertainment and traditional retail.

At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto’s Gardiner Expressway may not be the world’s biggest, but it certainly makes an impression for drivers,
passengers and pedestrians traveling just west of Dufferin Street — in both directions.