Dilbert by Scott Adams for Wed, 02 Dec 2020
Yelp Sees Pandemic-Prompted 2020 Trends Extending Into 2021
Business directory and crowdsourced review forum Yelp turned to the more than 21 million new reviews that were posted to its platform over the past year, as well as data on words and phrases that saw significant bumps in usage between 2019 and 2020, to craft its 2021 Trend Forecast. Yelp said in the introduction…
NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics
NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel. Building on a pilot partnership that started in the beginning of 2019, FreeWheel is now the lead ad decisioning technology across all of NBCU’s inventory through its new AutoScheduler…
This Company Uses AI to Outwit Malicious AI
Robust Intelligence is among a crop of companies that offer to protect clients from efforts at deception.
The Pandemic Gives Us a Chance to Change How We Get Around
City transportation ecosystems are suddenly getting more diverse, giving us an opportunity to (finally) rethink the car.
How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess
In the summer of 1972, a world in the grip of the Cold War found its attention drawn to an unlikely face-off between the superpowers: the World Chess Championship match between Boris Spassky of the Soviet Union and America’s own Bobby Fischer. Over 21 games played in Reykjavik, Iceland, the cantankerous and unpredictable Fischer came…
Is The Media Industry Doing Enough To Protect Kids While Streaming?
This article is sponsored by Kidoodle.TV The majority of the world’s children are still not back in classrooms. They stream videos and connect with teachers on platforms designed for adults. With kids accessing an increasing amount of content on desktop, mobile, CTV and gaming consoles, it is essential that the ad industry collaborate with regulators… Continue reading »
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Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel
Lee Applbaum has spent his career marketing tequila at Patr?n, navigating the retail space at Target and more recently, embracing the chaos of the uncharted cannabis industry. After years of experience under his belt, he has set off to disrupt and redefine a new territory: aviation. Last week, Applbaum began his role as CMO of…
Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up – But Lower Than Expected
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to… Continue reading »
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