5 of the Best Cannabis Marketing Moves in 2020

There are a few historic truisms about cannabis: It sells itself, and it’s recession-proof. The latter has proven to be the case in 2020–despite the devastating impact the coronavirus pandemic has had on the U.S. economy, legal weed has had a record-breaking year, most recently with a single-day high on Green Wednesday. But as anyone…

What Can 2020 Teach Us About the Future?

As 2020 begins its journey from memory into history, I can’t help but wonder how our experiences in this gruesome year will shape the future. We may have experienced 10 years of social innovation in the past 10 months, but how will that accelerated innovation change the way we spend our days? What will come…

Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year. Through it all, several key trends began to emerge. With more employees working remotely, and people spending more time at…