Month: December 2020

Cyber Monday is a wrap, and with it, so is the busiest shopping week of the year. The Covid-19 pandemic made for a different sort of Cyber Week, especially with fewer storefronts open on Thanksgiving compared to past seasons. All that had consumers opting to make their more purchases online versus in-store. Still, different doesn’t…

Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori. For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel and explore the world of Gucci Bloom through AR. Gucci Beauty/Snap Inc. Gucci said in a statement, “Tasked with…

While most would agree that 2020 was not the best year, Spotify found plenty to be thankful for, even as the music industry changed rapidly as live music was halted in its tracks. Spotify just released its Wrapped playlist, naming the top albums, artists and playlists on its platform. While Bad Bunny topped the list…

As 2020 comes to a close, media giant GroupM thinks that the tumultuous year’s impact on U.S. ad spend may not be as severe as initially predicted. In its end-of-year forecast report, GroupM said it expects a roughly 9% decline in 2020 ad spend year over year, better than the 13% it warned of in…

How did OOH continue to add value to marketing plans while consumers were mostly staying at home? That seems to be the question of 2020, as the pandemic eliminated daily commutes and mostly left people sheltering in their homes. While outings became more rare, this didn’t mean that OOH ceased to be relevant. Two Adweek…

In January, just prior to the Covid-19 pandemic, two notable out-of-home campaigns debuted in New York. Comedy Central and the MTA tapped actress Awkwafina to take over as the 7 train announcer to promote the new series Awkwafina Is Nora From Queens. Australia-based agency Cummins&Partners debuted Koalas of NYC, placing plush koalas throughout the city…

Dana Walden, who was recently named chairman of entertainment at Walt Disney Television, has unveiled a big Disney TV shakeup, with new roles for Hulu’s Craig Erwich and ABC’s Karey Burke. Burke, who had been ABC Entertainment president for the past two years, will shift to become president of 20th Television, while Erwich, who has…

NBCUniversal and Salesforce are expanding their partnership. NBCU’s advertising and partnerships division is working even closer with the CRM giant as it looks to build out its team structure since

Facebook rolled out a new Social Good for Business website Tuesday to help businesses on its platform further their social impact. The social network said the site was designed to help businesses: Build a community for a cause: Leverage native platform tools in order to have a positive impact at scale. Amplify your brand and…