Month: December 2020

When Lara Vandenberg launched Publicist earlier this year, things didn’t go as planned. She had returned to her native Australia to weather the coronavirus pandemic, and was working nights in order to collaborate with colleagues in New York. On top of that, she was sick with COVID herself. But launch she did, and she has… Continue reading »

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#GivingTuesday marked the start of #GivingSzn on TikTok, as the video creation platform kicked off a monthlong in-application celebration of generosity and goodwill. TikTok TikTok will start things off by donating $3 million in funds and $1 million in ad credits to a diverse group of nonprofits supporting a range of causes. A full list…

Facebook’s independent content oversight board is finally ready to get down to business, detailing the first six cases it will hear, as well as adding five trustees. The oversight board’s public comment system also went live Tuesday, enabling anyone–general public, subject matter experts, civil society organizations–to submit research and perspectives pertaining to cases. CEO Mark…

U.S. consumers spent $10.8 billion online on Cyber Monday 2020, marking an increase of 15% over 2019 and once again setting a new online shopping record. That’s according to Adobe Analytics, which also found the so-called “golden hours of retail,” or 4-8 p.m. EST, accounted for $2.7 billion of the total, with a peak spend…

When he owned a salon and was a stylist in the early and mid-90s, Wil Shelton, founder of Wil Power Integrated Marketing (WPIM), noticed that there was some fertile brand ground to cultivate. The epiphany was that there was all manner of product discovery around entertainment and that he was inadvertently helping companies–especially record labels…

Unlike many CPG startups that build a product before finding customers, truffle-infused hot sauce brand Truff had a loyal audience before it manufactured its first bottle. Just over five years ago, co-founders Nick Ajluni and Nick Guillen, who met while studying at California State University, Fullerton, secured the Instagram account @sauce and began posting pop…

Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they are also embracing childlike simplicity by buying Play-Doh, doing arts and crafts and replacing critically-acclaimed movies with short, light-hearted videos. People are streaming cooking, comedy,…

Scottish whisky brand The Glenlivet has unveiled a new global campaign by Crispin Porter Bogusky London that spotlights the brand’s “originality” and heritage as it takes its founder on a time travel journey from 1824 to the present day. The TV and digital film, which will run across the U.S., Canada, the U.K., China, Taiwan…