Month: December 2020

User numbers have been hard to come by for Reddit, as it remains a private company, unlike the bulk of its platform counterparts, but chief operating officer Jen Wong provided a rare peek behind the curtain Tuesday. Wong told Sahil Patel of The Wall Street Journal that Reddit averaged 52 million daily active users in…

Sex workers don’t often have a voice–but Swedish agency Akestam Holst has found a powerful way to make people sit up and listen to them. The shop, which was named Adweek’s International Agency of the Year in 2017, created a fake “call girl” sex service targeted at men and offering “real girls, no fake profiles.”…

Beer brand Beck’s, with the help of AKQA in S?o Paulo, has created music that reaches a frequency it claims can alter the taste of beer to make it more bitter. AKQA enlisted top electronic Brazilian DJs to remix their tracks at 73 Hz, after Oxford University studies suggested low sound can enhance the brain’s…

Farewell, Quibi, we hardly knew ye. After less than eight months, the streaming service from Jeffrey Katzenberg and Meg Whitman, which featured short-form videos designed for mobile viewing, is officially no more. The company announced in October that it would be shutting down, but at the time did not specify an end date. Opening the…

It’s a sad fact of our busy society that there are many elderly people living in residential care homes away from family. This year has perhaps been the toughest of all for the elderly and their loved ones, who have had to navigate Covid-19 visitor restrictions. A new, heartwarming Christmas spot from Austrian financial services…

Giphy’s list of the 25 most-viewed GIFs in 2020 largely reflected the climate of 2020, as the year’s top GIF depicted a dog wagging its tail to thank medical staff and other essential workers during the pandemic. The platform wrote in a blog post, “2020 … how do we even begin to describe this year?…

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a… Continue reading »

The post The Digital Advertising Sector’s Original Sin, And How We Must Atone appeared first on AdExchanger.

On Wednesday, Discovery Inc. will hold an investors day to finally unveil plans for its global streaming service, which the company has been talking about publicly since last year. Execs have privately been referring to the platform as Discovery+, though that name has not yet been confirmed. It is expected to prominently feature many of…

At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann’s Primis unit today unveiled a new contextual
targeting technology for promoting video content discovery and consumption.

By default, LinkedIn will attempt to show you ads that are relevant to you, based on information such as your location and demographic data. This also includes showing you more relevant ads based on the companies you follow on the professional network. If you want to stop LinkedIn from showing you ads based on the…