Tumblr marked #GivingTuesday with its rollout of Loudr, a new program that pledges 10% of the platform’s ad inventory to amplify the voices of advocacy-focused nonprofit organizations. The initiative begins with a focus on Black, indigenous and people of color, as well as LGBTQ+ communities and mental health advocacy groups, and the first two nonprofits…
One Free Press Coalition Spotlights Journalists Under Attack – December 2020
This month’s list focuses on cases relating to Covid-19, as thousands of individuals have called on the UN to free jailed journalists amid the ongoing pandemic.
A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers
In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves…
Nielsen: Daytime Is The New Prime Time
Daytime TV viewing has become a “second prime time,” according to Nielsen, due to the continued growth of kids viewing and at-home workers’ TV and internet consumption.
My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’
In perhaps one of the odder nods to marketing in entertainment, one line in the 1995 film Tommy Boy rings true. While talking to clients, Big Tom (played by the late Brian Dennehy) says, “Why say no when it feels so good to say yes?” That spirit of “yes” drives Deutsch New York CEO Val…
COVID-19, Black Lives Matter Are Double Whammy For ‘Blue Bloods’
One can hardly put on a big-city cop drama this fall and somehow evade these subjects.
Verizon Media Debuts ConnectID
Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID. The countdown to 2022, the year third-party cookies will become redundant as a targeting tool, is on, and although the market has…
Daytime TV Usage Soars Among At-Home Workers and Students
As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen. Television usage is up considerably between the hours of 9 a.m. and 4 p.m., highlighting just how much viewing and consumption patterns have changed…
Amazon Prime Video Trumps National TV With ‘Exclusive’ For NFL Cards, 49ers Game
The Dec. 26 game won’t be on national TV — although it will be aired on local TV affiliates in the teams’ home markets, and be accessible through mobile on the NFL’s and teams’ mobile channels.
