Contextual Advertising Moves To Next Stage In 2021

AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements that enable an
understanding of the contextual effect of objects, texts, and situations and will make recommendations based on the data.

How Your Digital Trails Wind Up in the Police’s Hands

Phone calls. Web searches. Location tracks. Smart speaker requests. They’ve become crucial tools for law enforcement, while users often are unaware.

Why Web Freedom Won’t Be The Same After COVID-19

“I do not want the government to be the ones to decide what should or shouldn’t be posted online,” said one participant in a panel about platform legislation.

Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

From the outset of the pandemic, it was clear the travel industry’s recovery wouldn’t be swift. In fact, some executives estimate it could take three years for airlines to rebound to their prepandemic business, as the timeline for vaccine distribution remains in flux. But on the eve of a desperately needed new year, there are…

How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020–albeit at home, for the most part. With drinkers locked out of their usual watering holes during shutdowns, demand for alcohol delivery skyrocketed, launching apps like Drizly and ReserveBar to unprecedented…

Why Vice Is Trying to Build a Community—on OnlyFans

In a first for publishers, Vice Media started an OnlyFans channel for Munchies, its food vertical, charging fans $4.99 monthly to access exclusive weekly videos. Vice is no stranger to pushing boundaries. After all, its name is a gesture toward the edgy and uncouth aspects of life: sex, drugs, rock ‘n’ roll and the rest….

‘Wonder Woman 1984’ Scores $16.7 Million At Box Office, Highest Pandemic Opening

The three-day opening of “Wonder Woman 1984” was the best opening during the pandemic period and topped Warner Bros.’ “Tenet” at $9.3 million and Universal’s “The Croods: A New Age” at $9.7 million.
WarnerMedia said “nearly half of the platform’s retail subscribers” viewed the film on its opening day, Dec. 25.

Pinterest Predicts 150 Trends for 2021 in ‘Not-Yet-Trending Report’

As 2020 (finally) comes to a close, people are turning their attention to 2021 and what will trend during the new year. Pinterest has 150 ideas on that front. Pinterest released its annual Pinterest Predicts report earlier this month, projecting continued momentum for topics that saw search surges in 2020. “This is not your typical…