Month: December 2020

A brand in space actually isn’t a new idea. Pizza Hut delivered a 6-inch pizza (topped with salami) to the International Space Station in 2001. Elon Musk famously blasted his Tesla roadster toward Mars in 2018. And, earlier this year, Est?e Lauder sent 10 bottles of its new skin serum to the International Space Station,…

Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.

Uber appointed IPG agency R/GA as global social agency of record following a review. R/GA will be tasked with delivering data-driven, insight-led creative programs and community management across digital and social platforms for the Uber Rides and UberEats businesses globally. “Over the past year, we have focused our efforts on keeping our cities moving and…

Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine. The future of plant-based food is now, according to industry experts, with marketers riding high on record-breaking sales during the Covid-19 crisis and planning to capitalize on the whetted consumer appetite for faux…

French pharmaceutical giant Sanofi has appointed Omnicom Media Group as its global media agency of record, sources with knowledge of the account confirmed to Adweek. Omnicom Media Group will be responsible for all digital and traditional media buying and planning across Sanofi’s consumer healthcare and pharmaceutical brands outside the U.S. The media agency network will…

This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it… Continue reading »

The post The Big Story: Google And Facebook Under The Mistletoe? appeared first on AdExchanger.

Once one of America’s most widely circulated print magazines, “The Saturday Evening Post,” is now officially America’s oldest. The publication, which turns 200 with its January/February edition, will
feature a 10-page retrospective chronicling its first 100 years.

The amount of rapid change that we, as an industry, have experienced over the last 12 months has been nothing short of extraordinary. We close out the year by looking at intent data for the month of
December.