It’s the end of an era at Wunderman Thompson. Ginny Bahr, who joined the agency 69 years ago as a secretary and hasn’t looked back, is retiring. According to the agency, she’s its longest-serving employee. Bahr joined the shop long before its 2018 merger with Wunderman, when it was still known as J. Walter Thompson….
Here Are 2020’s Best Ads, Packed Into 3 Minutes
Before we declare this brutally unforgiving year over, we might as well take a moment to think back on one of the few positives: the wide range of creative ways brands found to navigate (cues violin music) these unprecedented times. We recently unveiled Adweek’s list of The 25 Best Ads of 2020, but with the…
AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising
After a tumultuous year for the ad-tech world, we’re taking a look at what happened and how it’ll affect the industry in 2021 with the help of influential ad-tech consultant Ratko Vidakovic. The founder of AdProfs, which provides education and training for marketers on programmatic advertising, sat down with Adweek to critique the crucial developments…
Covid-19 Vaccines Are Coming—So Are Hackers | WSJ
The 3 Booming Technologies That Will Push Marketing Forward in 2021
From video conferencing platforms to chatbots, just about every kind of technology that keeps people connected and engaged saw a boost this year as the Covid-19 pandemic pushed marketers to experiment with tools they might never have otherwise considered. It can be hard to tell how much staying power each of these trends will have…
Charter Schools vs. Eco-Tours: It’s No Contest
Digital Ad Fraud Service White Ops Acquired By Goldman Sachs, Others
Digital ad fraud mitigation service White Ops has been acquired by Goldman Sachs’ Merchant Banking Division, in partnership with ClearSky Security and NightDragon. Terms of the deal were not
disclosed, but the companies said they were acquiring the company from its previous investors, including Paladin Capital Group, Grotech Ventures and other unnamed shareholders.
disclosed, but the companies said they were acquiring the company from its previous investors, including Paladin Capital Group, Grotech Ventures and other unnamed shareholders.
What CMOs and CEOs Need To Consider Before We Know The Facts About The Google Lawsuits
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Three government lawsuits have now been filed against Google in the span of two months with the two most recent being filed by states’… Continue reading »
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5 Charts That Show Why CPG’s Run Will Continue Well Into 2021
The pandemic has been tough on many businesses, but that hasn’t been the case for the makers of household cleaners and shelf-stable food. CPG manufacturers, from Procter & Gamble and the Clorox Company to Smucker’s and the Campbell Soup Company, have seen demand rise as restrictions on daily life have forced people to spend more…
Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic
The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of… Continue reading »
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