Month: December 2020

Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The Week Junior, aimed at kids aged eight to 14-years-old. “The key decision was ‘do we continue or do we stop?'” CEO of The Week Kerin…

David Silver of DeepMind, who helped create the program that defeated a Go champion, thinks rewards are central to how machines—and humans—acquire knowledge.

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the… Continue reading »

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Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of performance marketing agency Collective Measures, which itself transitioned through a rebrand in 2020. “Buzzwords like…

The “Protecting Lawful Streaming Act” makes it a felony to operate a commercial service that’s primarily designed to stream movies, tv shows, live sports and other material that infringes copyright.

The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of growth in the U.S. ad economy, which took a dive in March and
continues to recede through July, before rebounding again in August.

For many of us, 2020 was a year of endless monotony. For businesses, however, it was a year of immense upheaval, and perhaps no industry has had to adapt rapidly to new consumer behaviors more than the retail sector. Looking forward to a new year, we can expect to see even more changes as consumers…

Voice is currently the fastest-growing user interface in history, and so it’s no surprise that 2020 has seen brands rush to add it to their marketing mix. The Covid-19 pandemic only accelerated that trend as more consumers spent an increasing amount of time at home with captive attention driving an increase in use of home…

As part of Adweek’s Year in Review coverage, we asked many of the industry’s top executives to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to their job has changed as a result of…

“The Watch” is one of those graphic-novel-like representations of some future or parallel world in which civilization is decidedly down in the dumps.