Month: December 2020

The New York Times isn’t short on ambition when it comes to audio advertising. In the last six months, it’s scooped up heavy-hitting media talent like Ezra Klein and Kara Swisher to front shows, reportedly paid about $25 million for This American Life publisher Serial Productions, and launched new and returning shows like popular franchise…

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee… Continue reading »

The post M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth appeared first on AdExchanger.

The New York Times launched an augmented reality game on Instagram called Shattered Crosswords, which was built using Facebook’s Spark AR platform. Shattered Crosswords is a twist on The Times’ daily crossword puzzle. Users can play the game by visiting The Times’ Instagram profile, tapping on the Effects tab and then tapping the game (or…

Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, with another 34% checking in fairly often.
Cable news was the top platform this year to watch election results and boasted the most insatiable viewers. Fifty-one percent of individuals following cable news said they followed the election
almost constantly. That viewership dropped precipitously after President-Elect Biden’s acceptance speech.

The study, from Magna, IPG Media Lab and Snap attributes the improvement to the burgeoning supply of better quality short-form content. Also agencies and advertisers are getting better at
communicating in shorter ads designed for shorter-form content.

GroupM’s Wavemaker has landed a high-profile media account, ViacomCBS Networks International’s global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for the company’s
entire portfolio of linear channels and related networks in nearly all markets outside the U.S., including the U.K.

Stagwell formerly proposed the merger in June and late last night the company said it expected the deal to be completed in the first half of 2021.

Our memories of 2020 and Covid-19 are already so deeply imprinted on our minds. And our reactions to those memories will be so strong, they are likely to alter the way we live and make decisions for many years to come. Brands need to look beyond customer sentiment, activities and context in charting their next…

The influencer marketing industry has found itself uniquely in need of anti-racism action. This summer, consumer demand for meaningful commitment to racial justice from brands and agencies grew in number and volume. The industry has been defined by rapid growth, unpredictable change and lack of regulations. In turn, diversity and inclusion has fallen by the…