Month: December 2020

Agencies have made countless pledges this year to make the advertising industry, which has long been overwhelmingly white, more diverse. Following the May 25 killing of George Floyd in Minneapolis, holding companies including Publicis and Omnicom shared plans for combatting systemic racism in the industry, while dozens of agencies shared their workforce diversity data as…

When Paul Polman became Unliver’s CEO in 2009, the venerable brand wasn’t in the greatest of shape. According to Polman, who was the first outside chief executive in the company’s history, the consumer packaged goods giant had been struggling through a decade of shareholder stagnation. A strategy that driven by short-termism to satisfy shareholders’ immediate…

Federal authorities are now convinced that Russia is behind a cyberattack that is so massive and so serious, that they either don’t want to go into details, or can’t. I’m not sure which is worse. The small amount of information available can be found on every major news site, so I won’t rehash it. Instead,…

If you felt more dialed into (and emotionally invested in) social media this year, that’s almost certainly because you didn’t have a whole lot of options in terms of where to find human interaction. For brands, social networks became more prominent marketing real estate than ever amid real-world lockdowns that kept billions of consumers at…

In a year where online viewing habits have been fundamentally altered and the rate of video consumption has doubled, social platforms are increasingly becoming the primary source for entertainment and at-home inspiration. Throughout the pandemic, Snapchat and Instagram have cemented their place as the favorite social media platforms for younger demographics. TikTok, which will soon…

Heading into 2020, media and marketing executives were talking about storytelling and brand purpose. But once the calendar flipped, everything changed. In January Google announced it would remove third-party cookies from its Chrome browser by 2022, fundamentally changing targeted advertising across the open web. In March, the novel coronavirus pandemic hit the U.S., causing marketers…

We haven’t been able to see family and friends in person, go to the movies or grab a drink at a bar for most of 2020. But, at the very least, we were able to tweet about this endlessly nightmarish year. Twitter is celebrating the year ending with an out-of-home campaign that leans into the…

It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But it feels like a century ago that sunny vacations on crowded shores even felt like an impossibility. Now the elder statesman of punk is back…

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger… Continue reading »

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