Month: December 2020

Facebook’s “More Together” initiative continues with end-of-year on-platform spot “Here We Are,” part of a campaign called “A Year to Remember and a Year to Forget.” “It’s been an unprecedented year, to say the least,” vice president of marketing for the Facebook application Samantha Wu told Adweek. “This piece of work wraps up the whole…

Did you know TikTok has a coronavirus information hub? This area within the video creation application allows users to view common myths related to the coronavirus, read answers to frequently asked questions, watch videos related to the coronavirus and more. Our guide will show you how to access the coronavirus information hub within the TikTok…

Performance marketers seeking new leads know there are many ways to connect with potential customers. Prospect lists from specialists and inbound leads from content marketing are just a couple of ways to acquire customers. But just about everyone with a LinkedIn account knows there are other methods some b-to-b marketers are using: cold-outreach messages. You’ve…

If a modern day Dante were to write a “Marketing Inferno,” a special circle should be reserved for Facebook. It should go to 11 for launching an advocacy campaign targeting Apple by exploiting the
very thing it claims it wants to protect: small businesses.

The most outspoken character on “Last Man Standing” has always been Tim Allen’s character, Mike Baxter, a marketing executive.

Few designers have become as synonymous with a brand they didn’t create as Jenna Lyons did with J.Crew. Lyons spent 27 years at J.Crew, working her way up from assistant designer to president and creative director. In that time, she–along with CEO Mickey Drexler–transformed the brand, landing it a spot on the New York Fashion…

Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv.

Reports suggest CBS has yet to totally book all its ad inventory in the game — now with seven weeks to go.

Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders’ spending is now behind both
Democratic candidates’ spending through Dec. 11, with David Perdue at $43.5 million and Kelly Loeffler at $47.6 million. AdImpact, formerly Advertising Analytics, says $457 million was spent in
advertising for the special election through Dec. 11.