Month: December 2020

Kevin Swanepoel, CEO of the One Club for Creativity, thinks the organization he leads has a bit of an image problem. Despite being behind events such as Where Are All The Black People, an annual multicultural career fair that’s run for more than 10 years, Swanepoel said he still believes many in the industry solely…

In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. The agency’s signature campaign for Microsoft’s Adaptive Controller was well-known and high-profile. But other work for brands like L’Oreal, Mastercard, Ikea and GSK proved that…

NBCUniversal’s hit comedy The Office is leaving Netflix and arriving on streamer Peacock on Jan. 1–and the broadcaster and its advertising partners are pulling out all the stops to woo superfans with Office-styled ads and trivia. The first two seasons of the beloved show will become available for ad-supported viewing through Peacock’s free tier on…

Howard Rubenstein, an influential public relations pro who is best known for representing media industry moguls such as Rupert Murdoch as well as high-profile business executives like the Trumps,
died Tuesday. He was 88.

The 40-page report looks at how the U.S. mishandled the response to the COVID-19 virus.

Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine in order to help prevent the spread of the COVID-19 pandemic, according to an
interesting analysis we just received from The Q Scores Company (formerly Marketing Evaluations), which analyses the familiarity and popularity of various personalities and their propensity with
American consumers.

Only 8 top prime-time entertainment and non-sports series earned more than 10 million viewers through 3 months of the ’20-’21 TV season, down from 13 a year ago. CBS’ “NCIS” is tops at 12.9 million
viewers, down 16% to 15.3 million a year ago, according to Nielsen’s live program-plus-seven days of time-shifted viewing measure.