How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon Advertising. But bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot, after having slipped behind Google and The Trade Desk earlier this year – based on the Q4 2020 Advertiser… Continue reading »
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How The Turbulence of 2020 Affected Facebook Ad Prices
Inside the Fed’s Plan to Support Minority Workers | WSJ
Unilever Resumes Facebook Advertising After 6-Month Boycott
Oracle Uncovers Large CTV Ad Fraud Operation
Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV… Continue reading »
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