Month: December 2020

In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users’ data is running newspaper ads headlined “Apple vs. the free internet.”

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as a plush Ritz-Carlton robe, pillows from the St. Regis, and a Westin white tea diffuser. In 2020, Marriott, the world’s largest hospitality brand, has seen…

Plus: A visit to the agency’s headquarters, a license for engineers, and a holiday reprieve.

There’s nothing like Snapchat lenses for the holidays. Three new holiday-themed lenses were unwrapped Friday: Family Portrait: People who are alone for the holidays can create a family portrait of just themselves, seeing how they would look as other family members via a combination of machine learning lens technologies. Snap Inc. Santa’s Beard: Snapchatters can…

Early in the new year, a KFC Australia ad brought the wrong type of attention to its brand. The ad, for its Zinger Popcorn Box, featured a fit, young woman checking herself out in the reflection of a car’s window. The window then opened to reveal two preteen boys gawking at her as she unknowingly…

Theatrical advertising sales expertise needs to shift to new home-based TV and movie streamers.

The acquisition, set to close in January, will expand FreeWheel’s programmatic capabilities across all forms of television and video, including connected TV and set-top box video-on-demand.

“American Idol” judge Katy Perry was No. 1 in social engagement among prime-time series talent.

This marks the first time that a third-party solution has secured MRC accreditation for integrated viewable impressions measurement on a large digital platform.