Airlines’ Pandemic-Driven Cargo Business Will Keep Flying
As Covid-19 shut down air travel, the industry quickly pivoted to hauling more stuff. It won’t be pivoting away anytime soon.
Antitrust Suit Targeting Google’s Ad Operations Is Critical for Publishers
Ten state attorneys general on Wednesday sued Google in U.S. District Court in Texas, accusing the company of overcharging publishers and abusing its power in advertising.
Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership.
Cheerios’ Beloved Ad Gets a Sequel; Never Gonna Give Ads Up: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Cheerios’ Most Beloved Ad Is Back, Reuniting Grandma and Baby…
22 Campaigns That Made Ad Pros Jealous in 2020
Creatively, 2020 started out with a bang. The usual “opening of the creative season” starts with the Super Bowl, and there were several ads that didn’t disappoint, including one starring Bill Murray that seemingly came out of nowhere from Highdive. Even those who didn’t make that ad (or several other great pieces of work) were…
It’s Easy To Forget, But Tracking Does Not Equal Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There’s no denying that we’re living in a period of massive disruption to the way in which data is used for marketing. Cookies are (finally)… Continue reading »
The post It’s Easy To Forget, But Tracking Does Not Equal Measurement appeared first on AdExchanger.
What Is A Brand?
A brand is not a logo. A brand is a set of mental shortcuts that let you know what to expect.
General Mills Uses Hundreds Of Branded Websites To Facilitate Ecom Sales
Everything that General Mills does online is designed to drive purchases, says Jeff Austin, senior mar tech manager at the CPG giant, and that includes the more than 300 brand websites that General Mills maintains across 42 countries in 26 different languages. Its consumer-facing sites fall into two main buckets. Core brands, including Betty Crocker… Continue reading »
The post General Mills Uses Hundreds Of Branded Websites To Facilitate Ecom Sales appeared first on AdExchanger.
How Publishers Can Regain Control In A Post-Cookie World
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media, Leaf Group. Last month we looked at how publishers may be losing their grasp on the contextual opportunity ahead. This month, we’ll explore the… Continue reading »
The post How Publishers Can Regain Control In A Post-Cookie World appeared first on AdExchanger.