In 1987, singer-songwriter Rick Astley didn’t know he was recording a song that would arguably define his music career and make him the face of a bait-and-switch prank on the Internet. He also did not fully realize he was setting himself up for a future in advertising. Now in 2020, thanks to his biggest hit,…
Burger King’s Moldy Whopper Adds Grand Prix Wins at Epica Awards to Its Banner Year
Burger King’s Moldy Whopper, putrid as it may be, has enjoyed several accolades this year. It picked up a coveted Black Pencil at this year’s D&AD Awards and took the No. 3 spot on Adweek’s 25 Best Ads of 2020 list, to name a few. And as the year comes to a close, it’s picking…
38 States And Territories Sue Google Over Its Alleged Search Monopoly
Google’s legal team just got even busier. On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search… Continue reading »
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The Big Story: Facebook And Google Vs. America
Holy collusion, Batman! This week on The Big Story, we’ll consider the double whammy facing Facebook with lawsuits from both the FTC and 48 state attorneys general, led by New York’s Letitia James. Or maybe you can call it a triple whammy (is that even a thing?) when we toss in the lawsuit Google faces… Continue reading »
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Texas AG-Led Antitrust Complaint Against Google Alleges Anticompetitive Ad Tech Policies, Collusion With Facebook
The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with… Continue reading »
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Top 2021 Marketing Strategies to Get Your Business the Most Attention Possible
2021 needs to be the year where everyone starts taking content creation as a serious part of their marketing strategy. Too many of you are only flirting with the idea and are missing out on the enormous amount of opportunity when you fully commit to becoming a “media company”. It’s actually very easy to win the social media game when you simplify it into its most basic form. More content means more exposure on these platforms, more exposure leads to more awareness about your brand or product, and more awareness ultimately leads to more sales, that’s it. That is the entire framework you need to start playing in for 2021 and those who are not willing to adjust will see the impacts of it sooner than they realize.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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What Kroger Learned a Year After Launching a Big Brand Refresh
Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019. The Cincinnati-based brand was coy about where it was heading with its refresh, but noted that the agency came up with a direction that “knocked our socks off,” according to Kroger vp of marketing Mandy Rassi. The…
Google Year in Search Comes to Snapchat via AR Portal Lens
Google brought its Year in Search to augmented reality in the form of a Snapchat AR portal lens. The lens gives Snapchatters a way to fully immerse themselves in the biggest stories of 2020, transporting them to national protests and introducing them to frontline workers, all to the tune of an original track from Chance…
WPP Outlines Goals and Strategies Through 2025
WPP outlined its plan to return to growth in an investor call today, outlining goals and strategies through 2025, including increased investments in commerce, experience and technology, further cost savings, and limited mergers and acquisitions. In terms of recovering from the impact of the pandemic, the industry’s largest holding company set a target of returning…
Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight. But instead of throwing shade on Twitter, the brand has partnered with pop star Becky G to promote its Cluck Sandwich to…