TikTok turned its year-end wrap-up attention to one of the most vital components of its platform: the music. The video creation platform released its first ever U.S. music report this week, Year on TikTok: Music 2020, writing in its introduction, “Music is TikTok’s universal language, each song representing a flourishing web of emotions, in-jokes and…
The Antitrust Lawsuits Keep Piling Up for Google
Thirty-eight states and territories sued Google today for alleged antitrust violations stemming from the company’s dominance in the online search market, echoing a similar lawsuit filed by the U.S. Department of Justice in October. “Google, one of the largest companies in the world, has methodically undertaken actions to entrench and reinforce its general search services…
Britain Already Is Beyond Brexit
Mentos Marketer Perfetti Van Melle Taps Wavemaker As Media AOR
GroupM’s Wavemaker unit has been named the media agency-of-record for Perfetti Van Melle, marketer of Mentos and other candy, mint and chewing gum brands.
Four Themes Emerge as Biden Selects Cabinet | WSJ
Post-Trump, Big TV Ratings Will Continue
Donald Trump’s outrages have upped TV engagement – but bad behavior and crisis are also exhausting.
Twitter Brings Back Its Original Retweet Functionality
Everything old is new again, as Twitter brought back its original retweet functionality this week. As part of its efforts to protect the U.S. presidential election, in October, the social network began showing users a prompt when they were about to retweet, encouraging them to quote tweet instead so that they could add their own…
Tito’s Vodka Campaign Shows the Reality and Necessity of Shelter Dog Transport
The Covid-19 pandemic has caused a boom in dog adoptions and while it may seem easy for most dogs to get a home, the process isn’t that simple for shelter dogs in the southern United States. Natural disasters and lenient spay-neuter practices have led to overcrowded shelters and high euthanization rates in the South. However,…
Yes Virginia, There Is Yet Another Mediabrands Content Studio
IPG Mediabrands this morning unveiled a new unit focused on the intersection of “Madison & Vine.” The new unit, dubbed Traverse32, is described as an “independent development and entertainment
company aimed at connecting film and television audiences with worlds most highly influential brands and creators.
company aimed at connecting film and television audiences with worlds most highly influential brands and creators.
Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to…