Month: December 2020

The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with… Continue reading »

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Did you know that Twitter keeps track of the different accounts and keywords you search for? This allows you to quickly tap content in your search history if you want to search for it again. You also have the option to clear your recent search history whenever you want. Our guide will show you how…

Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit. Unity said it powers 53% of the top 1,000 grossing mobile games, and its platform enables developers to create games across over 20 platforms,…

Plenty of companies do good things for society. Earlier this month, Hormel Foods, the maker of Spam and Skippy peanut butter, announced plans to donate $20,000 to Make-A-Wish Minnesota and another $20,000 to Feeding America. Kraft Heinz’s coffee brand Maxwell House recently pledged $200,000 to building homes for veterans. Kellogg’s has helped provide 13 million…

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. “Our clients’ business needs are constantly changing–now more than ever–with strategy and leadership paramount to guide them as they look to the future,” Stephanie…

We have just witnessed a dramatic surge of interest in “DoubleClick search,” coinciding with news of the FTC’s lawsuit against Google for monopolizing the online ad market.

“StreamScam” spoofed nearly 29 million valid U.S. household IP addresses, including about 3,600 apps and 3,400 unique CTV device models, reports the company.

The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so after a string of ad tech companies have tossed their hats into the ring over the past few months. The Post will allow advertisers to transact using the ID on its own site and will… Continue reading »

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Regardless of whatever else happened, 2020 has turned out to be the year that Travis Scott proves his branding prowess. Case in point: In Adweek’s annual ranking of ads, two of the Houston-based rapper’s collaborations made it into the Top 10. His virtual concert in the video game Fortnite, which drew 28 million viewers within…

A new TV rendering of the Stephen King novel “The Stand” coming to CBS All Access can be tough to watch.